# PivotXP — Full Site Content for LLMs This file is the long-form companion to https://www.pivotxp.com/llms.txt — it contains the full content of the PivotXP marketing site in a single markdown document so language model agents can answer detailed questions about PivotXP without crawling individual pages. Generated automatically at build time from the live site content. Last generated: 2026-04-12T00:17:34.478Z PivotXP is an experiential technology company and event technology partner. We design, build, and deploy interactive brand activations and live event technology that must operate reliably on-site. ExperientialOS is PivotXP's proprietary event operating system that powers many of our activations. Key links: - Website: https://www.pivotxp.com - Concise summary: https://www.pivotxp.com/llms.txt - Case studies index: https://www.pivotxp.com/case-studies - Contact: hello@pivotxp.com ## About PivotXP PivotXP is an experiential technology company built by engineers. We design, build, and deploy interactive brand activations and live event technology that must operate reliably on-site. From wild ideas to final load-out, we are the technology partner brands and agencies trust when an activation cannot fail. We are not a generic event-tech vendor. Every system we deploy is purpose-built for live operations: high-throughput, observable in real time, integrated with the broader marketing stack, and supported by engineers who travel with the show. ### Headquarters and offices - Charlotte (HQ): 328 Zimmer Road, Fort Mill, SC 29707 - Chicago: 10929 Franklin Ave, Franklin Park, IL 60131 - Los Angeles ### Contact - Sales and partnerships: hello@pivotxp.com - Website: https://www.pivotxp.com ## Services PivotXP offers a full stack of experiential technology services. Most engagements combine several of the categories below. ### Custom software development Custom-built experiential software that powers immersive brand experiences — touchscreen apps, wayfinders, data-driven games, identity workflows, live ops dashboards, scoring systems, and admin tools. Built on top of ExperientialOS where it accelerates delivery, with full custom code where the activation requires it. ### Photo and video capture systems GlamCam slow-motion video booths, Array freeze-frame multi-camera rigs, Mosaic large-format photo experiences, Selfie Stations, Virtual Photo Booths, 360 video, and on-site printing. Capture is identity-linked so guests get their photos and videos delivered via SMS or email with QR/RFID support. All of it integrates with ExperientialOS for reporting and data capture. ### Data and analytics Live data capture, reporting, and analytics systems for experiential programs. Lead capture, engagement metrics, dwell-time analysis, real-time dashboards, CSV exports, webhooks, and direct API integrations into CRMs and marketing platforms. Brands get measurable ROI on every activation. ### Deployment and on-site support Nationwide deployment, monitoring, and QA services for live activations. We travel with the show: load-in, on-site operations, network engineering, hardware support, and load-out. Our engineers are on-site so the activation runs. ### Portable event internet Portable event internet rentals for live events. Starlink satellite internet for outdoor and remote venues, bonded 5G/LTE cellular for indoor venues, fast setup, failover-ready networking, and remote monitoring. Designed for activations that cannot go offline. ## ExperientialOS ExperientialOS is PivotXP's proprietary event operating system. It is owned and operated by PivotXP — it is not a separate company. ExperientialOS unifies the systems that brands and agencies typically have to stitch together themselves: registration, identity, gamification, vendor integrations, media delivery, and reporting. ### What ExperientialOS includes - Unified guest identity (QR/RFID-linked profiles that follow attendees across every touchpoint at an event) - High-throughput registration with consent capture, dedupe, and vendor-ready exports - Real-time leaderboards and gamification (scoring ingestion, ranking rules, integrity checks, display outputs for TVs/LED walls/kiosks) - Touchpoint orchestration across multiple stations - Vendor integrations (CRMs, marketing platforms, vendor card readers, POS systems) - Real-time operations dashboards - Identity-linked media delivery (SMS, email, QR pickup) - Reporting and structured exports (CSV, webhooks, API) ### ExperientialOS Registration High-throughput event registration systems for live activations. Kiosk + iPad flows, consent capture, QR code issuance, RFID identity binding, lead capture, and vendor-ready exports. Built for the long lines and short windows of real activations. ### ExperientialOS Leaderboards Real-time leaderboards and gamification for high-throughput live activations. Scoring ingestion, ranking rules, integrity checks, and display outputs for TVs, LED walls, and kiosks. Powers brand games, competitive challenges, and pace-of-play activations. ### Platform sections The ExperientialOS marketing site has several sections that all live under https://www.pivotxp.com/experientialos: - Platform: Unified guest identity, real-time ops intelligence, vendor integrations, and data systems built for live events. - How it Works: How ExperientialOS connects registration, QR/RFID identity, touchpoints, vendor integrations, and reporting into one event operating system. - Solutions: Scalable identity flows, multi-touchpoint experiences, secure operations, and measurable reporting. - Security: Access rules, vendor partitioning, audit logging, and privacy-minded data flows. ## Industries PivotXP builds experiential technology for live events across multiple industries. - Sports and entertainment (NFL, NBA, MLB, NASCAR, NCAA, UFC, MLS, ACC, SEC, Big Ten) - Automotive (Chevrolet, Polaris, and others) - CPG and retail (Coca-Cola, JBL, Foot Locker, Shaq-A-Licious, and others) - Tech and SaaS - Corporate events and conferences - Trade shows and expos - Film and entertainment premieres (Universal Studios, Disney, Lionsgate, Marvel, ABC) - Financial services (USAA, Ally, Discover, Invesco, Progressive, Baird) The common thread: every engagement requires identity-linked registration, live leaderboards, media pipelines, and custom software + hardware systems built for live environments. ## For Agencies PivotXP partners with experiential and creative agencies as a behind-the-scenes technology team. We build custom software and hardware, deliver ExperientialOS modules (registration, identity, leaderboards, media pipelines, reporting), and handle on-site deployment — white-labeled under the agency's brand. ### How agency engagements typically work - We support agency pitches under NDA - We scope, design, build, QA, deploy, and operate the technology - We travel and operate on-site under the agency's lead - All client-facing materials are white-labeled - Reporting and exports flow back to the agency for their client deliverables ## Frequently Asked Questions **What does PivotXP do?** PivotXP is an experiential technology company. We design, build, and deploy interactive brand activations and live event technology — custom activation software, hardware integrations, registration and identity systems, real-time leaderboards, photo and video capture experiences, live data pipelines, and on-site deployment. Everything we build is engineered for throughput, reliability, and show-floor reality. **What is ExperientialOS?** ExperientialOS is PivotXP's proprietary event operating system. It unifies guest identity (QR/RFID), high-throughput registration, real-time leaderboards and gamification, vendor integrations, and reporting into one platform that powers our custom activations. ExperientialOS is owned and operated by PivotXP — it is not a separate company. **Do you work with agencies as a white-label technology partner?** Yes. PivotXP partners with experiential and creative agencies as a behind-the-scenes technology team. We build custom software and hardware, deliver ExperientialOS modules, and handle on-site deployment — white-labeled under the agency's brand. **Do you build registration systems and leaderboards?** Yes. We build high-throughput event registration systems with kiosk and iPad flows, consent capture, QR code issuance, RFID identity binding, lead capture, and vendor-ready exports (CSV, webhooks, API). We also build real-time leaderboards and gamification with scoring ingestion, ranking rules, integrity checks, and display outputs for TVs, LED walls, and kiosks. Both are powered by ExperientialOS. **What kinds of photo and video activations do you build?** GlamCam slow-motion, Array freeze-frame, Mosaic experiences, Selfie Stations, Virtual Photo Booths, 360 video, and on-site printing. Capture is identity-linked so guests get their photos and videos delivered via SMS or email with QR/RFID support. **What industries do you work in?** Sports and entertainment, automotive, CPG and retail, tech, corporate events, and trade shows. We've built activations for brands across the NFL, NBA, MLB, NASCAR, NCAA, UFC, Chevrolet, Coca-Cola, USAA, Universal Studios, Disney, JBL, Progressive, Polaris, Nike, Foot Locker, and many more. **Do you provide event internet and on-site connectivity?** Yes. Starlink satellite for outdoor and remote venues, and bonded 5G/LTE cellular for indoor venues. We handle fast setup, failover-ready networking, and remote monitoring for activations that cannot go offline during live events. **How is data from activations captured and delivered?** Every touchpoint is connected back to ExperientialOS, which captures registrations, interactions, scoring data, and media events in real time. We deliver data via live dashboards, CSV exports, webhooks, and direct API integrations into CRMs and marketing platforms. **Where are you based and do you travel for events?** PivotXP is headquartered in Charlotte (Fort Mill, SC) with additional offices in Chicago and Los Angeles. We deploy teams nationwide for live events, trade shows, brand activations, and tours. **How do custom software projects work with PivotXP?** We scope the activation, design the interaction and data flows, build on top of ExperientialOS where it accelerates delivery, and integrate any custom hardware needed (touchscreens, sensors, RFID, printers, cameras, LED walls). We handle QA, on-site deployment, and live operations. **What hardware do you integrate with?** Touchscreens and kiosks, RFID readers and wristbands, QR scanners, DSLR and cinema cameras, photo printers, LED walls and video walls, sensors (weight, motion, buttons, proximity), iPads, ticket scanners, POS terminals, vendor card readers, and custom-fabricated hardware when the activation calls for it. **How do I start a project with PivotXP?** Reach out through https://www.pivotxp.com/contact with the details of your activation — event dates, venue, brand, audience size, goals, and any creative direction you already have. Our team responds with initial ideas, a scope outline, and a build plan. ## Case Studies PivotXP has shipped 31 publicly-documented case studies. Each is summarized below with full project narrative, results, and links to the live page. ### ABC : The Oscars URL: https://www.pivotxp.com/case-studies/abc-the-oscars Results: - 1189 Videos Taken - 6258 Total Shares #### Project Objective The objective was to design a captivating and highly shareable feature that would embody the essence of the Oscars at the Museum of Academy Arts in Los Angeles, during the days leading up to the event and at the official Oscars watch party. #### Implementation Strategy In collaboration with various partners to deliver an extraordinary and immersive experience, we deployed our state-of-the-art Robot Arm Camera technology. This innovative approach allowed us to capture attendees from multiple perspectives, producing high-definition videos suitable for sharing. #### Experience Overview Participants were eager to engage with the setup, often waiting in line for over an hour to be part of the unique experience. They found themselves alongside oversized Oscar statues, starring in their own commercial-quality videos. These videos, akin to professional advertisements for the Oscars, were designed for easy sharing, enabling guests to broadcast their special moments. ### Universal Studios : Argylle URL: https://www.pivotxp.com/case-studies/argylle-universal-studios Results: - 145 Videos Created #### The Ask Develop a shareable video experience that showcases a rich, multi-dimensional setting, featuring actors and guests, following a screening of the movie "Argylle" in New York City. #### Project Objective Utilizing our advanced Array technology and a setup of 14 simultaneously triggered cameras, we crafted a captivating stop-motion video. This video uniquely highlighted attendees interacting within the experience, alongside actors costumed as secret agents. #### Experience Following the movie's screening, guests were welcomed to an exclusive after-party. It was here they became the stars of their own shareable video. This unique content was then available for guests to disseminate via our designated sharing stations. ### Baird 100 Years Mosaic URL: https://www.pivotxp.com/case-studies/baird-100-years-mosaic Results: - 5040 Photos Squares Printed The Ask To capture the unparalleled client-focused service and industry excellence that Baird employees have cultivated over the past 100 years…piece of cake! The Process Introducing the Mosaic! TagPrints' latest and greatest feature makes it possible to instantly print photos taken at the event and place them on a set background to create a cohesive image made from the event's printouts. For this project, TagPrints lined a step-and-repeat banner with ten Photo Booth Lites. After photos were taken, custom stickers dispensed at our printing stations. Guests placed their adhesive photos to a designated coordinate, filling in the company's guiding principle: "How we succeed is as important as if we succeed." A jumbotron above showed the mosaic coming together every step of the way in real-time. Two other Photo Booth Lite stations created scenes trapped in time for a visual representation of the company's progress, dating back to the founders' office setting. The Experience The world's largest print mosaic wall that pieces together the people who made this incredible anniversary possible. An apt tribute to the tireless employees of Baird. See for yourself! Tech Specs Mosaic: ‣20×7' print wall ‣Mosaic display animation ‣2000+ adhesive photos Photo Booth Lite: ‣ Branded exterior ‣ 12 stations ‣ Branded microsite ### "Battle at the Combine" – USAA at NFL Training Camps URL: https://www.pivotxp.com/case-studies/battle-at-the-combine-usaa-at-nfl-training-camps Results: - 2000 Completed Drills #### Overview Across eight official NFL Training Camps, The Agency 160/90 reach out to us regarding a project where USAA brought together active-duty military members for an unforgettable day of football, teamwork, and competition. The "Battle at the Combine" activation let service members step into the cleats of a pro athlete by running drills, scoring points, and competing for team glory. This was a fully interactive, locally hosted game system that mimicked the NFL Combine. It was designed to honor service members while giving them an authentic on-field experience. #### The Experience - Participants signed up on iPads and were placed on teams - Each player received a unique profile used throughout the day - Five combine-style challenges: 40 Yard Dash - 3 Cone Drill - Wide Receiver Gauntlet - Quarterback Accuracy Throw - Broad Jump - At day's end, all participants gathered for a live leaderboard reveal - Individual and team winners were announced, with top teams winning a trip to an NFL game during Salute to Service month #### Brand Storytelling in Motion - Respect for Service – Centered around military participation and competition - NFL Tie-In – Genuine drills and locations created authenticity - Offline Ready – Local server ensured smooth operation without reliance on Wi-Fi - Teamwork – The activation promoted camaraderie, pride, and high-energy engagement #### What Made It Special 🏈 Real Combine Feel – Legit drills combined with NFL facilities created an experience to remember 🎖️ Mission-Driven – Direct alignment with USAA's support for the military 🖥️ Custom Software – Coaches could search and select players, ensuring a streamlined process #### Results - 8 NFL cities and hundreds of active-duty participants - All data stored and processed locally, ensuring 100 percent uptime - End-of-day ceremonies added emotional resonance and excitement - Created buzz across the bases and social channels #### How It All Worked (In Plain English) - iPads ran a custom web app hosted on a local server - Coaches accessed a dashboard to search participants and input scores - A final scoreboard compiled data to show team and individual winners - The system was built to run without internet connectivity #### Conclusion "Battle at the Combine" brought the NFL to the military and the military to the field. USAA delivered more than just a branded moment. It created an elite, empowering experience that honored service through sport. ### Built for Competition: Chevy's Game-Day Challenge at the Army–Navy Football Game URL: https://www.pivotxp.com/case-studies/built-for-competition-chevys-game-day-challenge-at-the-army-navy-football-game Results: - 1739 Footballs Thrown Baltimore, MD | Large-Scale Gamification At the Army–Navy Football Game, Chevy raised the stakes with one of the most ambitious gamified fan experiences PivotXP has ever produced. Designed to channel competitive energy and team pride, this activation turned the fan zone into a full-scale football challenge. The Experience At the heart of the activation stood two massive 8-foot by 7-foot throwing boards , each engineered for a high-energy football accuracy challenge. After scanning an RFID wristband received at registration, guests had 30 seconds to score as many points as possible by throwing footballs through strategically sized holes — each assigned a unique point value. Custom-built sensors detected every successful throw, triggering illuminated lights as balls passed through the boards. Each station featured a live display showing the guest's score and remaining time, keeping energy high and competition fierce. Real-Time Competition, Amplified Scores from both boards fed into a joint leaderboard showcasing the top ten performances across Army and Navy fans alike. By factoring in team affiliation, the leaderboard fueled friendly rivalry while celebrating standout performances from both branches. Every scan, throw, and score was tracked in real time — transforming a simple throwing game into a data-driven, headline-worthy competition. From the Fan Zone to the Field Chevy's presence extended beyond gameplay with an enclosed greenscreen photo kiosk that placed fans directly on the football field. After scanning their RFID bracelet, guests were instantly composited into a game-day scene, with photos automatically sent via text or email. Each guest also received a printed photo on-site — combining digital convenience with a tangible keepsake to remember the experience. A Flagship Gamification Moment This activation demonstrated how large-scale physical design, custom hardware, real-time data, and automated content delivery can come together to create unforgettable fan engagement. For Chevy, it wasn't just a game — it was a fully immersive competition built for pride, performance, and participation. ### Can't Cheat Death: Final Destination Interactive Horror Experience URL: https://www.pivotxp.com/case-studies/cant-cheat-death-final-destination-interactive-horror-experience Results: - 1273 Times Cheated Death #### Immersive Gaming | Mobile Tour Activation To celebrate the release of Final Destination: Bloodlines, PivotXP developed a spine-tingling interactive experience that challenged guests to do the impossible — Cheat Death. Built as a mobile tour experience, the activation traveled to multiple cities over the course of a month, delivering movie-themed competition and high-impact visuals to fans nationwide. #### The Experience Guests were invited to step into the world of Final Destination through a series of themed challenges inspired directly by the film. Each participant competed in interactive tasks designed to test timing, reflexes, and survival instincts. At the end of every challenge, participants were given a score that determined just how close they came to escaping Death. With their result revealed, guests posed beside the skull to capture a branded photo — turning their survival status into a shareable moment tied directly to the movie. #### Technology That Powered the Fear PivotXP built a custom waiver collection system that seamlessly integrated with the game engine and scoring logic across all challenges. This ensured every guest was: - Checked in digitally - Assigned to their gameplay experience - Tracked for scoring - Cleared for content capture The waiver system fed directly into the scoring platform, eliminating friction while keeping the experience moving smoothly — even at peak crowd moments during the tour. #### Immersion Meets Competition By combining cinematic set design with interactive gameplay and digital capture, PivotXP helped transform movie marketing into live participation. Guests didn't just watch a trailer — they lived inside the story. Every detail, from lighting and sound to UI and score displays, reinforced the tension and atmosphere of the franchise — making the activation feel like a scene pulled straight from the screen. #### The Results - Multi-city mobile tour activation - Game-based challenges mapped to the movie narrative - Custom digital waiver collection system - Real-time scoring engine - Branded photo experience with guest scores - Fully built and supported by PivotXP #### Where Horror Meets High-Tech With Final Destination: Bloodlines , PivotXP proved that film marketing doesn't have to live on a screen. By blending interactive gameplay, software integration, and cinematic environment design, the activation turned fear into fun — one unforgettable near-death moment at a time. ### Interactive DJ App for Chevrolet at CMA Fest 2024 URL: https://www.pivotxp.com/case-studies/case-study-interactive-dj-app-for-chevrolet-at-cma-fest-2024 Results: - 1599 DJ's Created #### Overview In June 2024, Chevrolet participated in the CMA Fest in Nashville, TN, aiming to highlight the innovative features of their Trax model through a unique and interactive music-mixing experience. PivotXP was tasked with developing a DJ app that allowed participants to mix country music tracks. Paired with technology that triggered LED lighting in the vehicle, PivotXP created an engaging and memorable event experience. - Development of a Bespoke DJ App: Tailored to the Chevrolet Trax's unique setup - Installed on an iPad located in the vehicle's center console - Curated List of Country Songs: Participants could choose from a list of country songs - Option to mix with rap, pop, or other beat - Software to mashup the selected music. - Integration with Vehicle's LED Lighting System: Lights responded dynamically to the music created by participants - Seamless integration with the provided iPad and sound system - Unique Interactive Experience: Offered a memorable, hands-on experience that highlighted the Chevrolet Trax's innovative features. - Engagement: Encouraged active participation, creating a fun and engaging atmosphere for attendees. - Showcase Technological Innovation: Demonstrated the integration of digital technology with automotive design in a novel way. #### Event Outcome The custom DJ app developed by PivotXP significantly enhanced the interactive experience at Chevrolet's CMA Fest event. Participants were highly engaged, and the dynamic response of the LED lighting to their music creations added an extra layer of excitement. The seamless integration of the app with the vehicle's setup ensured a smooth and enjoyable experience. ### Chevy at the 2025 All-Star Game Fan Fest URL: https://www.pivotxp.com/case-studies/chevy-at-the-2025-all-star-game-fan-fest Results: - 2856 Outputs Created #### Overview At the 2025 MLB All-Star Game Fan Fest in Atlanta, Jack Morton partnered with PivotXP to design and deliver a five-day interactive brand experience for Chevrolet that connected baseball fans with Chevy's latest vehicles in exciting, shareable ways. From LED-lit showrooms to green screen activations and RFID-powered personalization, the experience brought together innovation, energy, and seamless guest interaction—all backed by a reliable tech backbone that kept it running smoothly for thousands of fans. #### RFID-Powered Guest Journey Guests began their journey by registering for an RFID wristband . This single action unlocked a frictionless experience: - 🎟️ One-Time Registration : No repeated data entry at each station - 📲 Tap-to-Trigger : Guests could instantly activate experiences and send themselves digital content - 📊 Engagement Tracking : Chevy gained valuable insights into which guests visited which activations—perfect for marketing attribution and post-event analytics #### Chevy Activations: Technology Meets Storytelling #### 🚗 1. 2025 Corvette ZR1 Showcase — LED-Immersive Highlighting Guests stepped into a 20-foot-deep, LED-lit room where lighting dynamically changed based on their favorite baseball team—creating a personalized, visually stunning experience. The 2025 Corvette ZR1 sat center stage, illuminated in real-time team colors that made its design details pop and encouraged social sharing. #### 🎤 2. Take Me Out to the Ball Game — Karaoke with Austin Snell in the Traverse Inside a 2025 Chevy Traverse , guests sang "Take Me Out to the Ball Game" alongside country artist Austin Snell . The vehicle's windows were digitally replaced with scenic views using green screen technology, turning the performance into a highly sharable music video keepsake—automatically delivered via email and SMS. #### 🏁 3. Postcard from the Track — Silverado EV Photo Experience Guests hopped into a 2025 Chevy Silverado EV , where the windows were also green screened to transport them to Bristol Speedway , celebrating the Braves vs. Reds matchup. Upon exiting, they received a professionally printed postcard featuring their photo on the track—turning the activation into a tangible takeaway. #### ⚾ 4. AI-Powered Baseball Cards — Kiosk Experience Using a custom-designed kiosk, guests posed for a photo, which was processed using AI background removal . Within seconds, they received a custom digital baseball card —complete with team-inspired designs and personalized stats—instantly sharable and saved to their digital profile via RFID. #### 🌐 5. Starlink Connectivity — Internet Where It Matters To ensure every activation ran flawlessly—especially in areas where traditional Wi-Fi was unreliable— PivotXP deployed Starlink internet . This kept every component, from uploads to delivery, functioning at high speed, even in bandwidth-starved corners of the venue. #### Results - 🎟️ Thousands of unique guests registered and participated across five days - 🎥 Hundreds of personalized videos and photos delivered automatically - 🧠 Complete engagement analytics across all activations - 🚗 Multiple 2025 Chevy vehicles highlighted in meaningful, interactive ways - 🤝 Seamless delivery on behalf of Jack Morton and Chevrolet's brand goals #### Conclusion This activation was a masterclass in combining live events with smart technology. By delivering personalized, content-rich brand moments , PivotXP helped Jack Morton and Chevy create an experience that fans not only loved in the moment—but took home, shared online, and remembered. ### Chevy Pitch Against The Machine URL: https://www.pivotxp.com/case-studies/chevy-baseball-pitch-interactive-activation-system Results: - 963 Pitches Thrown - 321 Videos Created - 78 Fastest Arm #### Overview When global experiential agency Jack Morton needed a wow-worthy activation for Chevrolet, they turned to PivotXP to deliver something unforgettable. We created a fully automated, high-impact experience where guests tested their pitching speed against a real 1968 Chevy Chevelle —a legendary muscle car on full display and clocked at 96 mph . Using radar speed tracking, high-speed video, RFID automation, and real-time processing, each participant received a custom cinematic video—personalized, branded, and delivered in under a minute. #### The Guest Experience - Scan & Go Guests received RFID wristbands, scanned at the station to instantly trigger their personalized session. - Bring the Heat Using a Stalker Sport 3 radar gun , we captured each pitch's exact speed. A Canon R8 camera recorded every throw in buttery-smooth 120fps slow motion. - Head-to-Head with a Legend Each guest's video showed their pitch compared directly against the 96 mph 1968 Chevelle , with speed overlays, slow-mo moments, and full Chevy branding. - Instant Delivery Guests received their video via email and SMS within seconds—formatted for instant sharing on Instagram, TikTok, and more. - The Chevelle Was There The iconic car wasn't just in the video—it was on-site. Guests could check it out up close, snap photos, and then "race" it virtually through the activation. #### Why Jack Morton Chose PivotXP - 🔧 All-In-One System: Hardware, software, video, and cloud—all under one roof - ⚡ Live, Real-Time Results: Built for high-volume crowds with sub-second response - 🎯 Flawless Brand Integration: Brought Chevy's story to life through innovation and adrenaline - ✅ Event-Ready Reliability: Redundant systems, offline modes, and full admin controls #### Technical Overview #### Experience Highlights #### 🏁 Real Car. Real Speed. Real Stakes. The 1968 Chevelle on display wasn't just eye candy—it was the benchmark. Clocked at 96 mph, it challenged every guest to bring their A-game. #### 🎥 Cinematic Video in Seconds Without any green screen or post-production editing, we captured stunning footage and overlaid it with speed data, brand elements, and polished transitions—all processed live. #### 📲 Hands-Free Delivery Every video was automatically generated and sent to the guest's phone or email—no app downloads, no manual sharing steps. #### 🔁 Built to Scale Capable of handling hundreds of guests per day, the system is designed for fast-paced environments with minimal operator involvement. #### The Results - 🎬 Hundreds of videos generated and delivered in real time - 🚗 Dozens of guests posed with and raced the real-life Chevelle - 📈 Increased booth dwell time and brand interaction - 💥 High share rate of branded content across social media - 🤝 Flawless execution with agency partner Jack Morton #### Conclusion The Chevy Baseball Pitch Interactive Activation System proved to be a standout example of sports, storytelling, and speed , executed with precision by PivotXP for Jack Morton and Chevrolet . By blending live performance, nostalgic muscle car culture, and cinematic content creation, we delivered a repeatable, scalable experience that guests couldn't stop talking about—and couldn't wait to share. #### Want to bring a real car, real speed, and real storytelling to your next activation? Let's build it. ### Disney : WISH URL: https://www.pivotxp.com/case-studies/disney-wish Results: - 2320 Videos Created #### The Ask The goal was to create an engaging and widely shareable feature that would showcase an interactive room setup, complete with dynamic lighting that changed colors, at the premiere of the movie "WISH." #### Project Objective In collaboration with various partners who utilized our 360-degree video camera technology, we aimed to capture attendees from every conceivable angle as they moved around. This setup enabled the production of five unique music videos. Each video was carefully synced to different tracks and included both scenes from the film and additional pre-recorded content from the experience. #### The Experience Participants at the premiere had the opportunity to select a song and dance within the specially designed room. Our state-of-the-art equipment recorded their moments, which were then shared on social media platforms. The interactive experience garnered such positive feedback at the premiere that it was subsequently showcased at Disney's Studio Lot, before spending an entire week at Downtown Disney, accessible to the general public. ### Dynamic Leaderboard for Chevrolet at CMA Fest 2024 URL: https://www.pivotxp.com/case-studies/dynamic-leaderboard-for-chevrolet-at-cma-fest-2024 Results: - 10000 Boxes Loaded #### Overview In June 2024, Chevrolet participated in the CMA Fest in Nashville, TN, aiming to highlight the cargo capacity of their Equinox model through a unique and interactive timed competition. Participants raced against the clock while packing foam props into the trunk space of the Equinox, underscoring the vehicle's impressive cargo capacity. PivotXP created a custom dynamic leaderboard to showcase the top 25 participants in this competition across all four days of the active events. - Two Handheld iPads: Dedicated to timing participants, operated by a brand ambassador - Custom Software: Developed by PivotXP to compile and update a live leaderboard displaying the top 25 participants' scores throughout each day - Seamless integration with the provided leaderboard display screen for real-time updates and visibility - Real-Time Engagement: Live updates kept participants and spectators engaged, fostering a competitive and exciting environment - Efficiency & Accuracy: Smooth operation with minimal delay between participant attempts and accurate tracking of scores and timing - Visibility & Interaction: Increased interaction with the Equinox, highlighting its features in a fun and engaging manner #### Event Outcome The dynamic leaderboard created by PivotXP successfully enhanced the interactive experience at Chevrolet's CMA Fest event. Participants were highly engaged, and the real-time updates on the leaderboard kept the competition lively and exciting. The accurate and efficient tracking of scores ensured a smooth operation, and the visibility provided by the leaderboard highlighted the Equinox's cargo capacity in an innovative way. ### Envsn Fest NYC: Foot Locker Headshot Kiosk URL: https://www.pivotxp.com/case-studies/envsn-fest-nyc-foot-locker-headshot-kiosk Results: - 902 Beautiful Faces Captured Overview In August 2024, Foot Locker made a significant impact at the Envsn Fest in New York City, with a focus on capturing the creativity and energy of the event's attendees. PivotXP was brought in to create a unique activation, offering attendees professional headshots with instant sharing capabilities. The goal was to empower participants to use their high-quality images across social media platforms, while also amplifying Foot Locker's presence through a shareable, branded experience. Features Professional Headshot Capture: - A high-quality, mobile photo setup designed for the event space - Studio lighting and professional photography equipment ensured premium results - Instant photo processing and touch-ups to deliver ready-to-share images Instant Sharing to Email: - Participants received their headshots instantly via email - Simple, streamlined interface for attendees to quickly access and share their photos on social media - Foot Locker's branding incorporated into the image templates for added exposure ### Father's Day Virtual Photo Booth URL: https://www.pivotxp.com/case-studies/fathers-day-virtual-photo-booth Results: - 2236 Happy Fathers Overview Working with rEvolution , a leading experiential agency, we teamed up to deliver a heartfelt digital activation for Peacock's Father's Day campaign . The goal? Create a simple, emotional moment where fans could pause, reflect, and create something personal for the father figures in their lives — all within a branded, shareable virtual experience. Hosted online and accessible via QR code, this browser-based experience let users create a custom digital Father's Day card , complete with a personal message and digital signature — no downloads, no app, no friction. The Experience Entry via QR Code Guests accessed the booth by scanning a QR code at various in-person or digital campaign touchpoints. No login, download, or registration was required — just tap, create, and share. Create a Card, Add a Message - Once on the microsite, users were guided through a beautifully branded flow. - They could enter a short message to Dad, and sign it with their finger or stylus. - The card design was preloaded with Peacock creative assets , keeping everything consistent with the brand's Father's Day campaign. Instant Generation - Upon submitting, the system generated a custom Father's Day card image, complete with: - The user's message - A natural-looking signature - A subtle animated overlay for polish (optional) Share It Anywhere - Guests could download the card or instantly share it with their dad via text, email, or social media. - Everything was built to feel lightweight and fast, with a mobile-first layout. Brand Storytelling in Motion - Emotion-Driven – A digital space to say something meaningful and make a real connection. - Zero Friction – No signups, no loading screens, just a clean and fast user experience. - On-Brand, On-Point – All visuals matched Peacock's campaign look-and-feel, reinforcing the emotional messaging of the day. - Scalable Simplicity – The system could handle thousands of participants across devices and geographies. What Made It Special 🖊️ Signature Capture – Added a personal, tactile feel to a digital card 📱 Truly Virtual – Nothing to install, totally browser-based 🎨 Branded & Custom – Every element matched Peacock's campaign 💌 Instant Shareability – Turned into a sharable moment, not just a static card Results - Thousands of card submissions across the campaign window - Average session time under 1 minute — optimized for mobile engagement - Zero drop-off from the QR to submission funnel (due to no logins or redirects) - Campaign tracked with real-time analytics dashboard - Full database capture with timestamps for engagement reporting How It All Worked - The microsite was built using React.js for a fast, app-like experience - Signature capture used native HTML5 canvas — no plug-ins required - Submitted cards were rendered in the browser and optionally uploaded to cloud storage (AWS) - QR codes linked directly to individual campaign URLs - Analytics and usage stats were logged for real-time tracking and post-campaign reporting - Built with offline fallback caching to ensure the experience stayed up even with weak mobile signals Conclusion Peacock's Father's Day experience proved that small digital gestures can have big emotional impact. By simplifying the flow and adding just enough personal touch, we helped guests turn a quick scan into a lasting memory — and made sure the brand was there for every moment. ### Lionsgate : IMAGINARY : Chauncey URL: https://www.pivotxp.com/case-studies/imaginary-chaunceys-playhouse Results: - 2855 Total Shares #### Project Objective Collaborate with a consortium of service providers to design a haunted house attraction. The key feature of this project is the integration of an automated camera system activated at a predetermined scare moment. This system will capture guests' reactions, offering them the option to share their photos through text or email upon completing the experience. #### Implementation Strategy In collaboration with our partner team, we employed a dry contact method for precise camera activation at the optimal moment during the haunted house experience. This technique ensured that the timing of the scare and the photo capture was synchronized perfectly. Additionally, we implemented an automatic process for adding a branded overlay to each photo, enhancing brand visibility and creating a memorable keepsake for guests. The photos were then transferred to a designated sharing station. At this juncture, we gathered guest information, facilitating a seamless sharing process. This setup not only allowed us to capture valuable data on guest engagement but also enriched the overall experience by providing a personalized and branded memento of their adventure. #### Experience Overview The haunted house experience, crafted through this collaborative effort, was designed to be an immersive journey that played on the senses and heightened emotions, culminating in a strategically placed jump scare that triggered the automated camera system. This carefully orchestrated moment captured the raw, unfiltered reactions of guests, encapsulating the thrill and excitement of the encounter. Following the adrenaline-inducing experience, guests were guided to the sharing station, where they were presented with their captured moments, now enhanced with a branded overlay. This process not only allowed for an immediate personal connection to the experience through the visual memento but also offered an opportunity for guests to share their reactions with friends and family via text or email, extending the reach of the experience beyond the physical confines of the haunted house. The integration of technology with the traditional haunted house format transformed the experience into a memorable event, encouraging social sharing and amplifying engagement with the brand. ### JBL Partybox Live NYC: Array URL: https://www.pivotxp.com/case-studies/jbl-partybox-live-nyc-array Results: - 1750 Frames Captured JBL hosted the highly anticipated event, JBL Partybox Live , in New York City to showcase their latest Partybox speaker. To enhance the guest experience, PivotXP was brought in to create an immersive, tech-driven activation. Guests had the opportunity to capture dynamic, Matrix-style photos using the PivotXP Array camera system set up with seven cameras. The goal was to provide attendees with a unique, shareable moment that not only highlighted the new speaker but also connected guests to the JBL brand through a visually stunning experience. Features PivotXP Array Camera System for Matrix-Style Photography: - 7 synchronized cameras set up to capture a multi-angle, bullet-time effect - Positioned in front of JBL's Partybox speaker to create a bold and branded backdrop - Produced high-energy, 3D-like motion images Instant Sharing Capabilities: - Guests received their Matrix-style photos instantly via email or QR code - Social sharing encouraged, with branded photo overlays for maximum exposure - Streamlined interface to easily access and post the dynamic content On-Brand Visuals: - Custom video outputs featuring JBL branding and the new Partybox speaker - Visual focus on fun, energy, and JBL's high-quality sound experience Benefits Unique, Immersive Experience: - Gave participants a standout opportunity to create a unique photo, delivering a one-of-a-kind moment - Highlighted JBL's cutting-edge Party Box speaker in a memorable, fun way that resonated with the event's energetic vibe Amplified Brand Reach Through Social Sharing: - Guests were eager to share their exciting multi-camera photos on social media, extending JBL's reach far beyond the event - Every share featured the JBL brand and Party Box speaker, increasing product visibility and engagement Event Outcome PivotXP's Array camera system brought a captivating and interactive element to JBL Fest, drawing in guests eager to create their own Matrix-style photos. The instant sharing feature allowed for seamless social media engagement, boosting JBL's online presence. This activation not only provided an unforgettable experience for participants but also effectively showcased JBL's Party Box speaker in a dynamic, visually impactful way. ### Lights, Camera, Action: The Glam Cam at the Captain America: Brave New World Premiere URL: https://www.pivotxp.com/case-studies/lights-camera-action-the-glam-cam-at-the-captain-america-brave-new-world-premiere Results: - 204 Shields Swung #### Los Angeles, CA | Red Carpet Experience When the stars came out for the Captain America: Brave New World premiere, PivotXP brought a show-stopping cinematic moment to the red carpet. The Glam Cam robot transformed the traditional photo op into a high-impact, studio-quality experience that stunned fans. #### The Experience As guests stepped onto the carpet, they were greeted by the Glam Cam — a high-speed robotic camera system designed to capture sweeping, dynamic hero shots worthy of the big screen. Fans were invited to hold Captain America's shield, strike their best poses, and unleash their inner Avenger. From those dressed to impress in red-carpet fashion to others channeling their favorite MCU heroes, every guest became part of the spectacle. Each recording was instantly edited into a polished, slow-motion highlight video that looked straight out of a movie trailer — and delivered directly to their devices within moments. #### Technology Meets Fandom Behind the glamour was precision engineering. The Glam Cam captured every movement in stunning 180 frames per second , ensuring that even the smallest details — from the flick of a cape to the flash of a smile — played out in cinematic slow motion. PivotXP handled every aspect of the activation — from robotic camera programming and on-site capture to real-time rendering, editing, and delivery. The result was a seamless fusion of Hollywood-grade production and interactive technology, bringing fans closer to the cinematic world they love. #### The Results - 🎥 204 custom videos captured - 👥 252 fans featured across the outputs - ⚙️ Filmed at 180 fps for ultra-smooth cinematic playback - 💻 Full on-site capture, edit, and share system powered by PivotXP - ⭐ Memorable red carpet moments shared across social media #### A Premiere Worthy of a Superhero The Glam Cam gave fans a chance to experience their own blockbuster moment — turning the red carpet into a stage where everyone could be the star. The result was an unforgettable blend of technology, creativity, and pure fan energy — a true cinematic experience powered by PivotXP. ### MLS All-Star: Coca-Cola Beats Cleats & Eats URL: https://www.pivotxp.com/case-studies/mls-all-star-coca-cola-beats-cleats-eats Results: - 355 Soccer Balls Juggled Overview In July 2024, Coca-Cola partnered with PivotXP at the MLS All-Star Fan Central to provide an exciting, high-tech experience for soccer fans. Using a cutting-edge robot camera, PivotXP captured fans in slow-motion, high-definition videos, giving them a red carpet-style moment like the stars at the Oscars. Set against a branded Coca-Cola and MLS backdrop, the activation created an engaging, shareable experience. Features - Robot Camera System: Captured fans in high-definition, slow-motion, creating a cinematic effect. - Instant Sharing: Guests instantly received their videos via email or QR code, making it easy to share on social media. - Branded Overlays: Coca-Cola and MLS logos featured on each video for consistent branding and maximum exposure. Outcome This activation left fans with a memorable, star-quality experience that they eagerly shared across social media. Coca-Cola's brand was prominently displayed in every shared video, boosting both event engagement and online visibility. ### Play to Win: Shaq-A-Licious XL Gummies Game Experience URL: https://www.pivotxp.com/case-studies/play-to-win-shaq-a-licious-xl-gummies-game-experience Results: - 431 Sneakers Walked Out With Winners #### Las Vegas, NV | Live Competition & Digital Engagement At ComplexCon, PivotXP helped bring competitive energy and bold branding to life for Shaq-A-Licious XL Gummies with a custom-built, real-time leaderboard experience that turned Pop-A-Shot into a crowd-pulling spectacle. #### The Experience Guests stepped up to test their shooting skills at Pop-A-Shot while PivotXP's custom leaderboard instantly tracked scores and ranked top contenders. The leaderboard was displayed on a large-format screen in the booth — drawing in attendees and creating a natural moment of intrigue and momentum on the show floor. The competitive energy grew by the minute as new high scores climbed the rankings and the crowd gathered to watch, cheer, and challenge the leaders. #### Technology That Brought Guests Back Beyond live scoring, PivotXP implemented a text messaging system that automatically sent randomized reminder messages to players after their attempt — inviting them back to beat their own score. This turned a single moment of gameplay into an ongoing challenge across both days, driving repeat participation and keeping the booth active from open to close. #### Winning Moments, Captured Throughout the two-day experience, multiple prizes were awarded — culminating in a grand prize of custom sneakers . As winners were announced, they were invited to a photo capture moment powered by PivotXP software. Guests received: - A branded digital photo - Instant delivery for sharing - A true winner's-circle moment tied directly to their prize Every win became a shareable experience — extending the brand's reach beyond the booth. #### The Results - Custom-built, real-time leaderboard system - Automated SMS re-engagement - Live prize management and winner flow - Branded digital photo delivery - Full build, deployment, and on-site operation by PivotXP #### Built for Competition. Designed for Engagement. By combining real-time gaming, automated messaging, and instant content creation, PivotXP helped Shaq-A-Licious turn a simple Pop-A-Shot game into a fully connected brand experience. The leaderboard didn't just track scores — it created energy, return visits, and unforgettable fan moments all weekend long. ### Powering Game Day: USAA at the Army–Navy Football Game URL: https://www.pivotxp.com/case-studies/powering-game-day-usaa-at-the-army-navy-football-game Results: - 956 Member Families Served Baltimore, MD | Fan Engagement & Infrastructure At one of college football's most iconic rivalries, USAA created an immersive fan experience at the Army–Navy Football Game — and PivotXP helped power it across multiple locations. From competitive gamification to mission-critical connectivity, this activation delivered high-impact engagement supported by rock-solid internet infrastructure. The Experience USAA's presence spanned several key areas throughout the fan environment, each designed to engage fans in different ways while reinforcing friendly rivalry between Army and Navy. At Rendezvous Point , fans stepped into a high-energy zone featuring pinball and skeeball competitions powered by custom-built leaderboards. This area also served as a live programming hub, supporting a SiriusXM radio show and podcast recordings — all backed by reliable, high-capacity internet connectivity. At Muster , fans tested their reflexes in a reaction challenge, with a dedicated leaderboard tracking performances and fueling competitive bragging rights. In the Main fan zone, engagement shifted toward participation and team pride. A cheer button experience invited fans to press their team's button — Army or Navy — with every press counted to determine which side showed up strongest. This area also featured photo kiosks and additional internet-supported experiences. Gamification Designed for Rivalry PivotXP designed and deployed custom leaderboard systems tailored to each game and location. By pairing physical gameplay with real-time scoring displays, each area encouraged repeat participation and kept fans actively engaged while celebrating team loyalty. Whether rolling for points, reacting for speed, or rallying support with a button press, gamification played a central role in driving interaction across the USAA footprint. Internet That Powered Every Zone To support these experiences, PivotXP delivered a custom Starlink-based internet solution with built-in redundancies , ensuring stable connectivity across Rendezvous Point, Muster, and the Main fan zone. The network powered live leaderboards, interactive games, radio and podcast production, photo kiosks, and even the on-site store's POS system. The result was dependable, event-grade internet performance in a high-density environment where uptime mattered. Captured Moments & Take-Home Keepsakes PivotXP also deployed four photo kiosks in the Main fan zone. Two allowed fans to pose with mannequins dressed in official Army and Navy uniforms, with photos automatically shared via an API-driven email system. The other two offered classic three-shot photostrips , printed on-site so fans could take home a physical memory from the game. Built for Engagement, Backed by Infrastructure By pairing gamification with resilient internet infrastructure, PivotXP helped USAA deliver a fan experience that was competitive, connected, and seamless. Across every zone, technology worked quietly behind the scenes — letting rivalry, pride, and participation take center stage. ### Progressive Insurance : Custom Postcards URL: https://www.pivotxp.com/case-studies/progressive-insurance-custom-postcards Results: - 14000 Photo Taken (And Counting) #### Project Objective The mission for Progressive Insurance was to provide their guests with a memorable experience. They aimed to do this through a series of engaging pop-up events where guests could have their photos taken. These photos would not only be shareable digitally but could also be sent across the globe as postcards to friends and family. #### Implementation Strategy To bring this vision to life, at each pop-up event, our collaborators set up an enticing scene that attracted guests. The guests then had their photos taken by our state-of-the-art Photo Booth Pro. Each photo was printed in a 4×6 format and affixed to the back of a bespoke adhesive postcard. This innovative approach allowed guests to share their moments not just online, but physically through the postal system, once they added a stamp. #### Experience Overview Faced with an ambitious request, we embraced the challenge with enthusiasm. Our objective was to simplify the process for guests to transform their photographs into postcards. Initially planned for a two-month period, the project has exceeded expectations and continues to grow due to its popularity. Every day, more and more personalized memories are being shared through this unique experience. ### Revved Up Connections: Coca-Cola's Selfie Station on the NASCAR Circuit URL: https://www.pivotxp.com/case-studies/revved-up-connections-coca-colas-selfie-station-on-the-nascar-circuit Results: - 3488 Left Turns Made #### Charlotte | Daytona | Phoenix At three of NASCAR's biggest race weekends, Coca-Cola brought fans closer to the action with a Selfie Station that blended interactive technology with race-day excitement. Across Charlotte, Daytona, and the Championship in Phoenix, guests got to capture and share their own winner's-circle moments powered by a seamless QR-based experience. #### The Experience Fans lined up to take their shot in front of custom Coca-Cola-branded graphics , unique to each stop on the tour. While waiting, they scanned a registration QR code that collected their contact details and instantly generated a personal QR code. When it was their turn, guests simply scanned their unique code at the Selfie Station — automatically launching the experience, snapping their photo or GIF, and sending it straight to their phone or email. No typing, no delay, just instant connection and sharing. #### Technology That Keeps Pace This setup brought speed and efficiency to the forefront, matching the energy of race day. The QR-powered registration system not only streamlined the flow of guests but also ensured clean, accurate data collection across all three markets. PivotXP managed the full scope of the activation — booth setup, software customization, and live event operations — ensuring that every moment captured reflected Coca-Cola's vibrant brand presence. The photo and GIF outputs, complete with location-specific graphics and branding, gave fans a personalized digital keepsake from their race-day experience. #### The Results - 📸 1,062 total outputs captured across three races - 🏁 Streamlined registration through QR code automation - ⚙️ Fully managed setup, operation, and live support by PivotXP - 🎨 Custom branding and graphics designed for each event location - 💬 Instant digital delivery to fans for immediate sharing #### A Tour Built for Fans and Fast Lanes By merging streamlined technology with an energetic fan experience, Coca-Cola's Selfie Station became a highlight on the NASCAR circuit. From Charlotte to Phoenix, every fan interaction delivered the same promise — fast, fun, and unmistakably Coca-Cola. ### Universal Studios : The Fall Guy : SXSW URL: https://www.pivotxp.com/case-studies/the-fall-guy-sxsw-24 Results: - 342 Total Shares #### Project Objective The aim of the project was to enhance the 1.5 hour post-screening event of the movie by offering an immersive green screen experience. This initiative sought to engage guests by allowing them to capture themselves in a video as if they were part of a scene from the movie, thereby enriching their experience and connection with the film. #### Implementation Strategy To bring the immersive experience to life, the project utilized a high-definition DSLR camera, strategic lighting, and a green screen setup. Guests were filmed against the green screen, which allowed for seamless integration into a scene from the movie's trailer. The process was designed to produce high-quality videos complete with an introductory and concluding end card, thereby immersing guests fully into the cinematic world of the movie. This strategic use of technology ensured a smooth and engaging interaction for the guests, making them feel as if they were a part of the movie's narrative. #### Experience Overview The immersive green screen experience was not only designed to transport guests into the world of the movie but also to allow them to share this unique moment instantly. Once participants completed their cinematic cameo, the system facilitated the immediate sharing of their personalized video. Guests could choose to receive their memorable clip via text or email, enabling them to effortlessly share their experience with friends and family or on social media. This feature added a layer of instant gratification and connectivity to the experience, amplifying the excitement and engagement among attendees. ### Touch to See How Tough Is Tested: Polaris Interactive Display Experience URL: https://www.pivotxp.com/case-studies/touch-to-see-how-tough-is-tested-polaris-interactive-display-experience Results: - 831506 Seconds Watched #### Product Testing | Brand Storytelling Polaris is known for building machines that thrive in the harshest environments — from deep snow to dusty trails and everything in between. To bring that promise to life in a hands-on way, PivotXP created a custom touchscreen experience that allowed guests to explore exactly how tough is tested. #### The Experience Guests were invited to interact with a bold touchscreen display titled "Touch to See How Tough Is Tested." With a simple tap and swipe, users could scroll through Polaris' testing process — watching real-world stress tests, environmental trials, and durability challenges that push every vehicle to its limits. The interface was intentionally designed to be intuitive and inviting, giving users the freedom to explore the content at their own pace. From impact tests to environmental simulations, the screen transformed technical product development into an engaging, story-driven experience. #### Turning Testing into Storytelling Beyond product tests, guests could also view a dedicated testimonial section — showcasing real customer stories and voices that reinforced Polaris' commitment to reliability, performance, and trust. By pairing raw testing visuals with customer stories, the experience delivered both hard proof and emotional connection — turning complex engineering into compelling brand storytelling. #### Built for Exploration PivotXP designed and developed the touchscreen interface from the ground up — crafting an experience that felt more like a digital showroom than a traditional product display. The custom UI allowed users to: - Browse test categories - Select and play videos on demand - Navigate seamlessly between content sections - Explore testimonials and brand messaging Every interaction was designed to feel fluid, modern, and immersive — helping Polaris move beyond telling its story and letting guests explore it themselves. #### A Brand You Feel — Not Just See This interactive experience gave Polaris a powerful platform to showcase durability not as a tagline, but as a truth visitors could touch and explore. By combining cinematic test footage, intuitive design, and real-world testimonials, PivotXP helped bring Polaris' toughest moments straight to the fingertips of its audience. ### UFC X 2023 URL: https://www.pivotxp.com/case-studies/ufc-x-2023 Results: - 5592 Memories Captured #### The Ask Create a series of captivating and unique activations for UFC fans during the UFC X event in Las Vegas, involving multiple brands over consecutive days. PivotXP was entrusted with the mission of designing each activation to stand out, leveraging both our comprehensive turn-key solutions and bespoke creations. #### Project Objective The primary objective was to conceptualize a distinctive element that would enable each participating brand to offer something innovative. We developed ten distinct activations and experiences, incorporating a variety of technologies including our Selfie Station, Photo Booth Pro, Printing Services, 360 Cam, and tailored software solutions. The diverse outcomes ranged from static photos complete with thematic props, dynamic GIFs, immersive 360 Cam footage, cutting-edge green screen video effects, tangible printed memorabilia, and personalized branding for each attendee. #### The Experience UFC enthusiasts were thrust into the limelight, offered the chance to engage in unparalleled immersive experiences. They had the opportunity to strike poses as though they were part of the fight lineup or alongside real UFC fighters. The engagement and excitement generated were palpable on social media, as attendees eagerly shared their unique moments from UFC X, spreading the fun and thrill they experienced. ### University of Florida URL: https://www.pivotxp.com/case-studies/university-of-florida Results: - 1668 Participants The Ask Increase the fan engagement for University of Florida by using video technology that is easy to set up and use at multiple campus events for the duration of the school year. Project Objective Our 360 Cam was up for the task. With our easy to set up equipment, user friendly software, and tailored slo-mo and quick cuts – UF captured every angle of students, athletes, alumni, and fans. The video output can easily be texted or emailed to each participant and then shared on social media platforms. Wherever the 360 Cam went, engagement followed: football games, gymnastic meets, formals, tailgates, you name it. University of Florida fans know how to have a good time, and they left everyone else wishing they were in attendance as well. Experience Aside from the unique digital takeaway that each participant received, UF now has all the data they could ever want at their fingertips. By using the data collected, they can strategically reach out to all those in attendance to increase the number of fans at future events, share promotions, and spread the word about important updates. ### "US Mode" – UScellular Experience at Summerfest URL: https://www.pivotxp.com/case-studies/us-mode-uscellular-experience-at-summerfest Results: - 648112 Buttons Pressed #### Overview Working with rEvolution, a leading experiential marketing agency At Milwaukee's iconic Summerfest music festival, we launched a playful yet purposeful activation encouraging guests to unplug and be present. "US Mode" was a custom-built, gamified experience designed to promote healthier digital habits with a literal twist. Festivalgoers stepped up to a giant boombox-themed game station, were prompted to put their phones away, and then dove into a fast-paced button-smashing game that rewarded real-world connection over digital distractions. This was more than a game. It was a visually striking, message-driven challenge that tied directly into UScellular's mission to help people "reset their relationship with tech." #### The Experience - Guests were invited to drop their phones into a slot on the podium before beginning - Game initiated via an iPad touch interface with no app or account required - 45-second game window - 40 buttons (31 blue, 9 red) would randomly light up for 3 seconds - Blue buttons represented good habits and gave points, red buttons represented distractions and took points away - Button icons reinforced the message with music notes, text icons, and emojis - A mounted TV displayed a "radio dial"-style scoring meter - Players watched their score climb or drop live as they reacted - Final score determined what prize players earned, delivered on the spot - Guests left the activation energized, rewarded, and more aware of their digital behaviors #### Brand Storytelling in Motion - Digital Wellness – Encouraging guests to step away from screens for meaningful moments - Cultural Relevance – Tied directly into the music festival environment - Tactile and Visual – Giant boombox build, glowing buttons, and animated scoring created a sensory experience - Behavioral Cue – Reward system created positive reinforcement for phone-free presence #### What Made It Special 📵 Put Your Phone Away to Play – A simple mechanic with meaningful impact 🎶 The Boombox Build – A 15-foot-wide custom structure drew attention and created a festival vibe 🧠 Smart Gameplay – Real-time lighting, scoring, and clear behavior messaging kept engagement high #### Results - Hundreds of players across all festival days - Game reset time under 10 seconds, ensuring high throughput - Clear brand alignment with the digital wellness mission - Guests organically shared photos of the boombox structure and gameplay #### How It All Worked (In Plain English) - iPad interface triggered the system and initiated gameplay - Raspberry Pi and PC handled button logic and scoring mechanics - Buttons were programmed to light up in real time using GPIO and LED controls - TV display styled as a vintage radio dial showed the live score - Everything was local so no internet was required and there were no hiccups #### Conclusion "US Mode" was more than a clever festival game. It was a powerful branded moment that turned UScellular's values into a memorable, high-energy activation. Attendees were not just pushing buttons. They were making a statement that being present matters. ### ACC Men's Tournament Fan Experiences URL: https://www.pivotxp.com/case-studies/acc-mens-tournament-fan-experiences Client: ACC / ESPN / Etzel Location: Charlotte, NC Tags: Fan Experience, Multi-Activation, Tournament, Photo Activation, Custom Fabrication Results: - 1,308 Photos Captured - 3 Sponsor Activations - 1 Custom-Built Podium #### Cutting the Net: ServPro Photo Experience — ServPro For many fans, cutting down the net is the ultimate basketball moment — and PivotXP brought that tradition to life with a branded Selfie Station for ServPro. Guests climbed a ladder, grabbed the net, and recreated one of the most iconic championship rituals. As they cut their piece of the net, their photo was captured — turning a once-in-a-lifetime sports moment into a personal keepsake. The combination of a physical takeaway (the net) and a digital photo created a layered experience that fans could both hold onto and share. Results: - 1,308 Photos Captured - 2x Dual Takeaway - 100% PivotXP Powered #### From Fan to Player: ESPN / ACCN Trading Card Experience — ESPN / ACCN PivotXP transformed fans into athletes with a fully customized trading card experience powered by QR-based registration and dynamic content generation. While waiting in line, guests scanned a QR code and entered their personal stats — including name, hometown, position, height, and jersey number. When it was their turn, a quick scan at the kiosk automatically pulled their information into the experience. After their photo was captured, PivotXP's custom software generated a one-of-one trading card, combining their image with their self-reported player data. Each guest received a digitally shareable trading card, a printed front-and-back card, a premium hard case display, and a holographic sponsor-branded sticker. The result was more than a photo — it was a fully realized, collectible keepsake that elevated fans into the spotlight. Results: - 1:1 Personalized Cards - QR Driven Registration - Full System Integration #### Game On: T. Rowe Price Interactive Podium Experience — T. Rowe Price To bring live energy directly onto the concourse, PivotXP designed and fabricated a custom T-shaped mobile podium for T. Rowe Price — turning fan engagement into a moving, interactive show. Outfitted with speakers, a microphone, a display screen, and a built-in confetti cannon, the podium served as the centerpiece for a live trivia experience hosted by an emcee. Fans stepped up to the mic and answered a series of three questions. Win: Confetti blasts, music hits, crowd celebration. Lose: Instant womp womp sound effects. The mobility of the podium allowed the experience to pop up throughout the concourse — drawing crowds, creating spontaneous moments, and keeping energy high between games. Results: - Custom Built Podium - Live Trivia Gameplay - Full Design & Fabrication ### Connected by Design: Ally's Integrated Fan Experience at the ACC Women's Tournament URL: https://www.pivotxp.com/case-studies/acc-womens-tournament-ally-fan-experience Client: Ally / ESPN / Etzel Location: Duluth, GA Tags: Fan Experience, Data-Driven, Multi-Activation, Custom Registration, Real-Time Scoring Results: - 793 Gameplay Sessions - 412 Photos Captured - 597 Covers Printed #### The Foundation: A Custom Registration Ecosystem — Ally PivotXP developed a custom API-driven registration system that allowed guests to enter their information once — and use it across the entire footprint. Upon entry, fans registered their details and received a branded Ally card designed to resemble a credit card. This card became their key to every activation, enabling instant participation without repeated form fills. At each station, guests simply scanned their card — unlocking a seamless experience across games, photo ops, and prize moments. This system allowed Ally to track guest participation across activations, identify top performers in competitions, manage prize distribution, deliver digital content instantly, and understand which experiences resonated most. Results: - 1x Single Registration - API Driven System - Full Cross-Activation Tracking #### Champion Moments: Trophy Photo Experience — Ally Fans stepped into a championship moment by posing with the ACC Women's trophy in a fully branded photo experience. After scanning their Ally card, the system automatically pulled their favorite team and dynamically applied that team's logo to their final image. Each guest walked away with a personalized, team-branded photo — delivered instantly for sharing. Results: - 412 Branded Photos - API Personalized Overlays - Instant Scan-to-Capture #### Real-Time Competition: Pop-A-Shot Leaderboard — Ally PivotXP brought game-day intensity to life with a fully instrumented Pop-A-Shot experience powered by real-time scoring. Custom-installed sensors tracked every made basket, feeding data directly into a live leaderboard. Guests scanned their Ally card to begin — instantly displaying their name and favorite school on screen. With 30 seconds on the clock, players competed for a spot in the top 10 leaderboard displayed throughout the day. The live leaderboard created a competitive loop that encouraged guests to return again and again — chasing higher scores and leaderboard recognition. Results: - 793 Gameplay Sessions - Real-Time Sensor Scoring - Top 10 Live Leaderboard #### Cover Star Moments: ESPN Magazine Photo Experience — ESPN PivotXP partnered with ESPN to transform fans into headline athletes with a larger-than-life magazine cover experience. Guests stepped into a fully built set designed to replicate a giant magazine cover, complete with bold ESPN branding and three unique backdrop options. Each participant received a printed photo takeaway, a digitally shareable version, and a fully composed image that placed them front and center on a magazine cover. Results: - 597 Covers Printed - 3 Backdrop Options - Print+Digital Dual Delivery ### Center Stage: ESPN Magazine Photo Experience at the SEC Women's Tournament URL: https://www.pivotxp.com/case-studies/sec-womens-tournament-espn-magazine Client: ESPN Location: Greenville, SC Tags: Photo Activation, High-Volume, Tournament, Fan Experience, On-Site Printing Results: - 1,048 Covers Printed - 3 Backdrop Options - 100% PivotXP Managed #### Center Stage At the 2026 SEC Women's Basketball Tournament, PivotXP partnered with ESPN to deliver a high-impact photo experience in Greenville, SC that put fans directly on the cover. Building on the success of similar activations across March Madness, this installation brought bold visuals, fast throughput, and shareable content to one of the tournament's most energized environments. #### The Experience Guests stepped into a fully fabricated set designed to replicate a larger-than-life ESPN magazine cover — transforming everyday fans into headline athletes. Participants selected from three distinct backdrop options before stepping into position for their photo. Once captured, PivotXP's system instantly processed and delivered a fully composed image that made each guest the star of their own cover. - A printed photo takeaway - A digitally shareable version - A personalized, editorial-style image that looked straight off the newsstand #### Built for Volume, Designed for Impact With consistent foot traffic throughout the tournament, the experience was optimized for speed without sacrificing quality. Guests moved seamlessly from capture to delivery, ensuring high throughput while maintaining a polished final product. The bold set design and instantly recognizable format drew attention from across the concourse, turning the activation into a constant hub of activity. #### Every Fan Has a Headline Moment By combining physical set design with fast, high-quality capture technology, PivotXP helped ESPN create a moment where fans didn't just attend the tournament — they became part of the story. ### Lighting Up the Tournament: Discover's LED Fan Experience URL: https://www.pivotxp.com/case-studies/discover-led-fan-experience-big-ten Client: Discover / rEvolution Location: Indianapolis, IN & Chicago, IL Tags: LED Experience, Multi-City, Leaderboard, Fan Experience, Photo & GIF Results: - 2,995 Total Outputs - 2 Cities - Top 13 Live Leaderboard #### Custom Light. Custom Moment: LED Room Photo Experience — Discover Guests approached the Discover photo kiosk and personalized their experience by selecting their favorite team, corresponding LED color scheme, and preferred output (photo or GIF). Once inside the LED-lit room, the environment transformed to match their selection — surrounding them in team colors as they posed for their capture. Outputs were delivered instantly via QR code or SMS, making it easy for guests to share their moment in real time. Results: - 1,489 Women's Outputs - 1,506 Men's Outputs - Instant QR + SMS Delivery #### Who's Got the Best Fans? Pop-A-Shot Leaderboard — Discover Just steps away, fans tested their skills in a Pop-A-Shot challenge that tracked individual performance and team pride. After completing their round, guests entered their name, score, and favorite team. The leaderboard displayed the Top 13 individual scores and a rotating view showing aggregate performance by school. By aggregating scores across all days of the tournament, the experience answered a bigger question: Which school has the most skilled fans? This added a layer of team-based competition that extended beyond individual play — encouraging repeat participation and fueling fan rivalry throughout the event. Results: - Top 13 Live Ranking - Cross-Day Team Aggregation - Full PivotXP Managed ### Game On: Bringing Bracket Energy to Every Shot URL: https://www.pivotxp.com/case-studies/ncaa-invesco-bracket-energy Client: Invesco / 160over90 Location: Philadelphia, PA & Chicago, IL Tags: GIF Capture, Selfie Station, Tournament, Gameplay, Multi-City Results: - 111 GIF Outputs - 2 Tournament Cities - Instant QR + SMS Delivery #### Bringing Bracket Energy to Every Shot At the NCAA Division I Men's Basketball Tournament, PivotXP partnered with 160over90 and Invesco to deliver a fast-paced, interactive photo experience that blended gameplay with shareable content. #### The Experience Fans stepped into a custom-built, 3D Invesco-branded environment designed to feel like part of the action. But this wasn't just a photo op — it was a challenge. Guests grabbed a ball, took their shot, and in that same moment, our Selfie Station captured the action. The result was a dynamic GIF that combined motion, energy, and personality — turning a simple moment into something worth sharing. #### The Tech PivotXP's Selfie Station handled everything seamlessly: - Real-time GIF capture synced with gameplay - Instant sharing via QR code or SMS - Branded overlays integrated into every output The experience was built for speed, ensuring fans could jump in, play, and walk away with content in seconds — critical in a high-traffic tournament environment. #### The Impact Across stops in Philadelphia and Chicago, the activation delivered 111 high-energy GIF outputs, a seamless blend of physical interaction and digital takeaway, and a branded moment that extended beyond the event through social sharing. --- End of llms-full.txt. For the concise version, see https://www.pivotxp.com/llms.txt