Overview
In June 2024, Chevrolet participated in the CMA Fest in Nashville, TN, aiming to highlight the cargo capacity of their Equinox model through a unique and interactive timed competition. Participants raced against the clock while packing foam props into the trunk space of the Equinox, underscoring the vehicle’s impressive cargo capacity. PivotXP created a custom dynamic leaderboard to showcase the top 25 participants in this competition across all four days of the active events.
Features
- Two Handheld iPads:
- Dedicated to timing participants, operated by a brand ambassador
- Custom Software:
- Developed by PivotXP to compile and update a live leaderboard displaying the top 25 participants’ scores throughout each day
- Seamless integration with the provided leaderboard display screen for real-time updates and visibility
Benefits
- Real-Time Engagement:
- Live updates kept participants and spectators engaged, fostering a competitive and exciting environment
- Efficiency & Accuracy:
- Smooth operation with minimal delay between participant attempts and accurate tracking of scores and timing
- Visibility & Interaction:
- Increased interaction with the Equinox, highlighting its features in a fun and engaging manner
Event Outcome
The dynamic leaderboard created by PivotXP successfully enhanced the interactive experience at Chevrolet’s CMA Fest event. Participants were highly engaged, and the real-time updates on the leaderboard kept the competition lively and exciting. The accurate and efficient tracking of scores ensured a smooth operation, and the visibility provided by the leaderboard highlighted the Equinox’s cargo capacity in an innovative way.
