Case Studies

Real builds, real constraints—interactive experiences engineered to run flawlessly on site.

Featured Story

A deep dive into one of our most ambitious builds.

Coca-Cola x Daytona 500 — Registration Analytics | PivotXP

1,958

Registrations Captured

Featured Story

Coca-Cola x Daytona 500 — Registration Analytics

Over four live event days at the Daytona 500 (Feb 12–15, 2026), PivotXP captured 1,958 fan identities through a high-throughput registration flow and used ExperientialOS to produce CRM-ready insights: participation momentum, purchasing-power demographics, product preference signals, and peak timing windows for operational optimization.

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Browse our recent builds across industries and formats.

Coca-Cola x Daytona 500 — Registration Analytics | PivotXP

1,958

Registrations Captured

Coca-Cola x Daytona 500 — Registration Analytics

Over four live event days at the Daytona 500 (Feb 12–15, 2026), PivotXP captured 1,958 fan identities through a high-throughput registration flow and used ExperientialOS to produce CRM-ready insights: participation momentum, purchasing-power demographics, product preference signals, and peak timing windows for operational optimization.

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ABC : The Oscars | PivotXP

1189

Videos Taken

ABC : The Oscars

Project Objective: The objective was to design a captivating and highly shareable feature that would embody the essence of the Oscars at the Museum of Academy Arts in Los Angeles, during the days leading up to the event and at the official Oscars watch party. Implementation Strategy: In collaboration with various partners to deliver an...

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Universal Studios : Argylle | PivotXP

145

Videos Created

Universal Studios : Argylle

The Ask Develop a shareable video experience that showcases a rich, multi-dimensional setting, featuring actors and guests, following a screening of the movie “Argylle” in New York City. Project Objective Utilizing our advanced Array technology and a setup of 14 simultaneously triggered cameras, we crafted a captivating stop-motion video. This video uniquely highlighted attendees interacting...

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Baird 100 Years Mosaic | PivotXP

5040

Photos Squares Printed

Baird 100 Years Mosaic

The Ask To capture the unparalleled client-focused service and industry excellence that Baird employees have cultivated over the past 100 years…piece of cake! The Process Introducing the Mosaic! TagPrints’ latest and greatest feature makes it possible to instantly print photos taken at the event and place them on a set background to create a cohesive...

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“Battle at the Combine” – USAA at NFL Training Camps | PivotXP

2000

Completed Drills

“Battle at the Combine” – USAA at NFL Training Camps

Overview Across eight official NFL Training Camps, The Agency 160/90 reach out to us regarding a project where USAA brought together active-duty military members for an unforgettable day of football, teamwork, and competition. The “Battle at the Combine” activation let service members step into the cleats of a pro athlete by running drills, scoring points,...

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Built for Competition: Chevy’s Game-Day Challenge at the Army–Navy Football Game | PivotXP

1739

Footballs Thrown

Built for Competition: Chevy’s Game-Day Challenge at the Army–Navy Football Game

Baltimore, MD | Large-Scale Gamification At the Army–Navy Football Game, Chevy raised the stakes with one of the most ambitious gamified fan experiences PivotXP has ever produced. Designed to channel competitive energy and team pride, this activation turned the fan zone into a full-scale football challenge. The Experience At the heart of the activation stood...

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Can’t Cheat Death: Final Destination Interactive Horror Experience | PivotXP

1273

Times Cheated Death

Can’t Cheat Death: Final Destination Interactive Horror Experience

Immersive Gaming | Mobile Tour Activation To celebrate the release of Final Destination: Bloodlines, PivotXP developed a spine-tingling interactive experience that challenged guests to do the impossible — Cheat Death. Built as a mobile tour experience, the activation traveled to multiple cities over the course of a month, delivering movie-themed competition and high-impact visuals to...

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Interactive DJ App for Chevrolet at CMA Fest 2024 | PivotXP

1599

DJ's Created

Interactive DJ App for Chevrolet at CMA Fest 2024

Overview In June 2024, Chevrolet participated in the CMA Fest in Nashville, TN, aiming to highlight the innovative features of their Trax model through a unique and interactive music-mixing experience. PivotXP was tasked with developing a DJ app that allowed participants to mix country music tracks. Paired with technology that triggered LED lighting in the...

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Chevy at the 2025 All-Star Game Fan Fest | PivotXP

2856

Outputs Created

Chevy at the 2025 All-Star Game Fan Fest

Overview At the 2025 MLB All-Star Game Fan Fest in Atlanta, Jack Morton partnered with PivotXP to design and deliver a five-day interactive brand experience for Chevrolet that connected baseball fans with Chevy’s latest vehicles in exciting, shareable ways. From LED-lit showrooms to green screen activations and RFID-powered personalization, the experience brought together innovation, energy,...

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Chevy Pitch Against The Machine | PivotXP

963

Pitches Thrown

Chevy Pitch Against The Machine

Overview When global experiential agency Jack Morton needed a wow-worthy activation for Chevrolet, they turned to PivotXP to deliver something unforgettable. We created a fully automated, high-impact experience where guests tested their pitching speed against a real 1968 Chevy Chevelle—a legendary muscle car on full display and clocked at 96 mph. Using radar speed tracking,...

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Disney : WISH | PivotXP

2320

Videos Created

Disney : WISH

The Ask The goal was to create an engaging and widely shareable feature that would showcase an interactive room setup, complete with dynamic lighting that changed colors, at the premiere of the movie “WISH.” Project Objective In collaboration with various partners who utilized our 360-degree video camera technology, we aimed to capture attendees from every...

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Dynamic Leaderboard for Chevrolet at CMA Fest 2024 | PivotXP

10000

Boxes Loaded

Dynamic Leaderboard for Chevrolet at CMA Fest 2024

Overview In June 2024, Chevrolet participated in the CMA Fest in Nashville, TN, aiming to highlight the cargo capacity of their Equinox model through a unique and interactive timed competition. Participants raced against the clock while packing foam props into the trunk space of the Equinox, underscoring the vehicle’s impressive cargo capacity. PivotXP created a...

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Envsn Fest NYC: Foot Locker Headshot Kiosk | PivotXP

902

Beautiful Faces Captured

Envsn Fest NYC: Foot Locker Headshot Kiosk

Overview In August 2024, Foot Locker made a significant impact at the Envsn Fest in New York City, with a focus on capturing the creativity and energy of the event’s attendees. PivotXP was brought in to create a unique activation, offering attendees professional headshots with instant sharing capabilities. The goal was to empower participants to...

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Father’s Day Virtual Photo Booth | PivotXP

2236

Happy Fathers

Father’s Day Virtual Photo Booth

Overview Working with rEvolution, a leading experiential agency, we teamed up to deliver a heartfelt digital activation for Peacock’s Father’s Day campaign. The goal? Create a simple, emotional moment where fans could pause, reflect, and create something personal for the father figures in their lives — all within a branded, shareable virtual experience. Hosted online...

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Lionsgate : IMAGINARY : Chauncey

2855

Total Shares

Lionsgate : IMAGINARY : Chauncey

Jump Scare Camera

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JBL Partybox Live NYC: Array | PivotXP

1750

Frames Captured

JBL Partybox Live NYC: Array

JBL hosted the highly anticipated event, JBL Partybox Live, in New York City to showcase their latest Partybox speaker. To enhance the guest experience, PivotXP was brought in to create an immersive, tech-driven activation. Guests had the opportunity to capture dynamic, Matrix-style photos using the PivotXP Array camera system set up with seven cameras. The...

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Lights, Camera, Action: The Glam Cam at the Captain America: Brave New World Premiere | PivotXP

204

Shields Swung

Lights, Camera, Action: The Glam Cam at the Captain America: Brave New World Premiere

Los Angeles, CA | Red Carpet Experience When the stars came out for the Captain America: Brave New World premiere, PivotXP brought a show-stopping cinematic moment to the red carpet. The Glam Cam robot transformed the traditional photo op into a high-impact, studio-quality experience that stunned fans. The Experience As guests stepped onto the carpet,...

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MLS All-Star: Coca-Cola Beats Cleats & Eats | PivotXP

355

Soccer Balls Juggled

MLS All-Star: Coca-Cola Beats Cleats & Eats

Overview In July 2024, Coca-Cola partnered with PivotXP at the MLS All-Star Fan Central to provide an exciting, high-tech experience for soccer fans. Using a cutting-edge robot camera, PivotXP captured fans in slow-motion, high-definition videos, giving them a red carpet-style moment like the stars at the Oscars. Set against a branded Coca-Cola and MLS backdrop,...

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Play to Win: Shaq-A-Licious XL Gummies Game Experience | PivotXP

431

Sneakers Walked Out With Winners

Play to Win: Shaq-A-Licious XL Gummies Game Experience

Las Vegas, NV | Live Competition & Digital Engagement At ComplexCon, PivotXP helped bring competitive energy and bold branding to life for Shaq-A-Licious XL Gummies with a custom-built, real-time leaderboard experience that turned Pop-A-Shot into a crowd-pulling spectacle. The Experience Guests stepped up to test their shooting skills at Pop-A-Shot while PivotXP’s custom leaderboard instantly...

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Powering Game Day: USAA at the Army–Navy Football Game | PivotXP

956

Member Families Served

Powering Game Day: USAA at the Army–Navy Football Game

Baltimore, MD | Fan Engagement & Infrastructure At one of college football’s most iconic rivalries, USAA created an immersive fan experience at the Army–Navy Football Game — and PivotXP helped power it across multiple locations. From competitive gamification to mission-critical connectivity, this activation delivered high-impact engagement supported by rock-solid internet infrastructure. The Exper

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Progressive Insurance : Custom Postcards | PivotXP

14000

Photo Taken (And Counting)

Progressive Insurance : Custom Postcards

Project Objective: The mission for Progressive Insurance was to provide their guests with a memorable experience. They aimed to do this through a series of engaging pop-up events where guests could have their photos taken. These photos would not only be shareable digitally but could also be sent across the globe as postcards to friends...

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Revved Up Connections: Coca-Cola’s Selfie Station on the NASCAR Circuit | PivotXP

3488

Left Turns Made

Revved Up Connections: Coca-Cola’s Selfie Station on the NASCAR Circuit

Charlotte | Daytona | Phoenix At three of NASCAR’s biggest race weekends, Coca-Cola brought fans closer to the action with a Selfie Station that blended interactive technology with race-day excitement. Across Charlotte, Daytona, and the Championship in Phoenix, guests got to capture and share their own winner’s-circle moments powered by a seamless QR-based experience. The...

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Universal Studios : The Fall Guy : SXSW

342

Total Shares

Universal Studios : The Fall Guy : SXSW

Project Objective: The aim of the project was to enhance the 1.5 hour post-screening event of the movie by offering an immersive green screen experience. This initiative sought to engage guests by allowing them to capture themselves in a video as if they were part of a scene from the movie, thereby enriching their experience...

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Touch to See How Tough Is Tested: Polaris Interactive Display Experience | PivotXP

831506

Seconds Watched

Touch to See How Tough Is Tested: Polaris Interactive Display Experience

Product Testing | Brand Storytelling Polaris is known for building machines that thrive in the harshest environments — from deep snow to dusty trails and everything in between. To bring that promise to life in a hands-on way, PivotXP created a custom touchscreen experience that allowed guests to explore exactly how tough is tested. The...

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UFC X 2023 | PivotXP

5592

Memories Captured

UFC X 2023

The Ask Create a series of captivating and unique activations for UFC fans during the UFC X event in Las Vegas, involving multiple brands over consecutive days. PivotXP was entrusted with the mission of designing each activation to stand out, leveraging both our comprehensive turn-key solutions and bespoke creations. Project Objective The primary objective was...

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University of Florida | PivotXP

1668

Participants

University of Florida

The Ask Increase the fan engagement for University of Florida by using video technology that is easy to set up and use at multiple campus events for the duration of the school year. Project Objective Our 360 Cam was up for the task. With our easy to set up equipment, user friendly software, and...

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“US Mode” – UScellular Experience at Summerfest | PivotXP

648112

Buttons Pressed

“US Mode” – UScellular Experience at Summerfest

Overview Working with rEvolution, a leading experiential marketing agency At Milwaukee’s iconic Summerfest music festival, we launched a playful yet purposeful activation encouraging guests to unplug and be present. “US Mode” was a custom-built, gamified experience designed to promote healthier digital habits with a literal twist. Festivalgoers stepped up to a giant boombox-themed game station,...

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