Play to Win: Shaq-A-Licious XL Gummies Game Experience

Las Vegas, NV | Live Competition & Digital Engagement

At ComplexCon, PivotXP helped bring competitive energy and bold branding to life for Shaq-A-Licious XL Gummies with a custom-built, real-time leaderboard experience that turned Pop-A-Shot into a crowd-pulling spectacle.

The Experience

Guests stepped up to test their shooting skills at Pop-A-Shot while PivotXP’s custom leaderboard instantly tracked scores and ranked top contenders. The leaderboard was displayed on a large-format screen in the booth — drawing in attendees and creating a natural moment of intrigue and momentum on the show floor.

The competitive energy grew by the minute as new high scores climbed the rankings and the crowd gathered to watch, cheer, and challenge the leaders.

Technology That Brought Guests Back

Beyond live scoring, PivotXP implemented a text messaging system that automatically sent randomized reminder messages to players after their attempt — inviting them back to beat their own score.

This turned a single moment of gameplay into an ongoing challenge across both days, driving repeat participation and keeping the booth active from open to close.

Winning Moments, Captured

Throughout the two-day experience, multiple prizes were awarded — culminating in a grand prize of custom sneakers .

As winners were announced, they were invited to a photo capture moment powered by PivotXP software. Guests received:

• A branded digital photo
• Instant delivery for sharing
• A true winner’s-circle moment tied directly to their prize

Every win became a shareable experience — extending the brand’s reach beyond the booth.

The Results

• Custom-built, real-time leaderboard system
• Automated SMS re-engagement
• Live prize management and winner flow
• Branded digital photo delivery
• Full build, deployment, and on-site operation by PivotXP

Built for Competition. Designed for Engagement.

By combining real-time gaming, automated messaging, and instant content creation, PivotXP helped Shaq-A-Licious turn a simple Pop-A-Shot game into a fully connected brand experience. The leaderboard didn’t just track scores — it created energy, return visits, and unforgettable fan moments all weekend long.