Custom-built
Software + hardware, built around your brand
Every brand has a different audience, a different story, a different ops reality. We design your event software — and the hardware to run it on — around all of it. Never around a template.
ExperientialOS — by PivotXP
The software behind unforgettable brand experiences.
We design and build custom event software — and the hardware to run it on — for brand activations, festivals, and live experiences from one-day pop-ups to multi-week tours. No templates. One team. One accountable partner. On-site every day your event is live.
Trusted by brand teams across 12+ countries
Live · Right Now
One identity. Every activation. Zero dropped scans.
What We Do
We don't sell a platform.
We build the whole thing for you.
Other event platforms hand you a configurable SaaS and a help center. We hand you a small senior team, a custom software system, the hardware to run it on, and the people who built both — on-site every day your event is live.
On-the-ground
Real people on-site — every day of your event
The same team that built your software is in the room when the doors open, and every day after that. One-day pop-up or two-week tour, we're there. No ticket queue. No offshore handoff.
Real measurement
Reporting your CMO will actually read
Guest journeys, dwell time, photo deliverables, ROI by activation — clean numbers tied to real people, ready Monday morning.
Built For Brands In A Hurry
Replies in hours. Live in two weeks.
While the rest of the industry quotes you a six-week discovery phase, we're already shipping your software.
<4h
Avg reply time
From your first message to a real engineer writing back
2 wks
Kickoff to live
Most builds ship in two weeks, not two quarters
1.2M+
Guests served
Across brand activations on three continents
100%
On-site every day
Your engineers, in the room, every day of your event
The Platform Underneath
Two foundations.
Everything else is custom.
Every system we build sits on the same two pillars: one identity per guest, and a live ops view of your show your team can actually trust. The rest — the brand, the flow, the integrations — is built around your event.
Foundation 01
One identity per guest.
Issued once. Recognized everywhere.
The moment a guest checks in, they get a single identity. Whatever they tap, scan, or show next — QR, RFID wristband, wallet pass, staff scan — it's the same record. No duplicate ghosts. No vendor-specific silos. Their whole journey lives in one place.
- Works with QR codes, RFID wristbands, NFC tags, Apple & Google wallet
- Field-level privacy controls for PII
- Audit trail across every vendor and touchpoint
- Re-issue and revoke passes in real time from your dashboard
Foundation 02
Live ops your team can trust.
See it as it happens. Act on it as it happens.
Throughput, queue lengths, station health, deliverable rates, VIP arrivals — surfaced live to your team, not in a recap deck the week after. When something breaks, you see it before guests do.
- Real-time station throughput + queue depth
- Automated VIP alerts to designated staff via SMS
- Per-station deliverable rates and error states
- Same dashboard runs for one-day pop-ups or multi-week tours
How It Works
Six steps your guests take.
Six things we get right.
This is the journey as it actually runs every day you're live — from the moment your guest arrives, through every touchpoint, to the report on your CMO's desk Monday morning.
01
Your guest arrives
They tap a QR or walk up to a station. A custom check-in flow — designed for your brand and your legal requirements — captures exactly what you need. Nothing more. Nothing off-the-shelf.
- Brand-styled forms with conditional logic
- Surveys and waivers captured up front
- Multilingual where you need it
02
They get an identity
A single identity is created. It works as a QR code, a wristband, a mobile wallet pass — whatever fits your event. Every downstream touchpoint instantly recognizes them.
- QR · RFID · NFC · Apple & Google wallet
- One identity across every vendor
- Re-issuable on the spot if needed
03
They flow through your show
At every station — photo booth, sampling table, RFID game, branded moment — they scan once. Each completion automatically links to their identity, and your team sees it in live ops instantly.
- Photo booths and content stations
- RFID games and branded experiences
- Sampling, redemption, sponsor moments
04
They unlock something special
Completions feed a rules engine you help design. Score thresholds, required combos, time-based challenges, surprise upgrades — whatever fits your brand's idea of a reward.
- VIP upgrades and exclusive access
- Branded prize redemption
- Surprise-and-delight moments
05
Their content arrives in seconds
Photos and video tied to their identity, branded with your campaign, delivered by SMS, email, or wallet pass. Every send tracked, every delivery confirmed.
- On-brand photo and video templates
- SMS, email, and wallet delivery
- Per-guest microsite with their full journey
06
Your team gets the story
Every interaction is captured against the guest. Journey maps, dwell time, touchpoint effectiveness, ROI by activation. Your CMO has answers Monday morning, not six weeks later.
- Branded executive recap delivered next day
- Live dashboards your team can share
- Direct push into your CRM and CDP
The Custom Advantage
Your brand isn't a template.
Why is your software?
Every other event platform on the market is the same product with different paint. You buy in, you fight the limits, you explain to your CMO why the registration page can't look like your brand. We start with a blank page.
- A registration flow built around your brand, not theirs
- Your data lives in your accounts — never resold, never aggregated
- Integrations with whatever you already use
- Real software architects on call, not a ticket form
Software shaped by your show
We design around the way your team actually runs the room. Not the other way around.
Your data stays yours
Stored in your accounts. Exportable any time. Never resold, never aggregated, never used for anyone else's product.
Gets better every event
We ship improvements between shows, not between quarterly releases. Each event sharpens the system for the next.
Your roadmap, not ours
Need a new feature for next month's activation? It ships next week, not next quarter. Your team sets the priorities. We do the work.
How We Work
Four steps. One small senior team. End to end.
No discovery-deck handoff. No offshore build team mid-project. The same engineers from kickoff are on-site with you every day your event is live — one day or two weeks.
We listen
Site visits, ops mapping, audience interviews. We spend the first week understanding your show — not pitching ours.
We design
Architecture sketches, data flows, brand-specific UI mockups. Approved by you before a single line of code is written.
We build
A small senior team ships your software in two weeks from kickoff. You're in the loop the whole way with daily demos — not a six-month roadmap.
We show up
When you're live, we're on-site — every single day, whether that's one day or two weeks. Pre-event rehearsal, live ops support, post-event recap. Same team end to end.
Recent Work
Real brands. Real shows.
Real outcomes.
Ally · ACC Women's Tournament
One Card. Every Activation. Full Cross-Footprint Analytics.
A custom API-driven registration system issued every guest a branded Ally card. One scan unlocked the trophy photo, Pop-A-Shot leaderboard, ESPN cover experience, and prize redemption — with full cross-activation tracking.
793
Gameplay Sessions
412
Photos Captured
597
Covers Printed
Wheels Up · The Masters
RFID Credentials + VIP Alerts at a Private Clubhouse
Custom fabric wristbands paired with bamboo RFID cards. Every entry was a single scan. Automated SMS alerts fired to staff when VIPs arrived — so hosts could greet them at the door, every time.
1,000+
Guest Interactions
5 Days
Event Run
Real-Time
Staff Alerts
USAA · NFL Training Camps
Offline-Ready iPad Registration Across 8 NFL Cities
An iPad signup placed each active-duty service member on a team and powered five combine drills with live scoring. The whole stack ran on a local server — 100% uptime in stadium environments where Wi-Fi was never guaranteed.
2,000
Drills Completed
8
NFL Cities
100%
Uptime
From The Floor
“They didn't hand us another platform to learn. They built us a system that actually fit our brand and our team — and they were on the floor with us when the doors opened. That's the difference.”
Brand Experience Lead
Global beverage brand · National multi-city tour
Security & Data
Built like the data matters.
Because it does.
Event data is some of the most sensitive marketing data your company will ever collect. We treat it that way — encryption, role scoping, auditable trails, and full data sovereignty in your accounts.
PII encryption
Field-level encryption on every sensitive value. Keys rotated, access scoped, exports auditable. Nothing leaves the system in the clear.
Role-based access
Different teams see different data. Vendors get scoped exports. Producers get full visibility. The legal team gets exactly what they need — nothing more.
Data sovereignty
Your data lives in your accounts. Stored in your cloud, exportable any time, never resold, never aggregated, never used for anyone else's product.
Audit logging
Every scan, every export, every admin action is logged with a timestamp and an actor. When legal asks who saw what, there's an answer ready.
Got an activation to build?
Tell us about your show. A real software architect will reply in under four hours — and if we're the right partner, you can be kicked off in a week and live in two.