Universal Studios : Argylle
145
Videos Created
14
Simultaneously Triggered Cameras
Stop-Motion
Output Style
After the New York City screening of Argylle, Universal Studios asked PivotXP for a video moment that put guests inside the spy film. We built a set with costumed agents and a 14-camera array that fired in sync, stitching each pose into a stop-motion clip with Argylle branding. Sharing stations let guests post 145 clips during the party.
Client
Universal Studios — Argylle
Location
New York City
Published
March 2024
Universal Studios — Argylle
A Spy-Movie After-Party Built for the Premiere
Following the New York City screening of Argylle, Universal Studios hosted an exclusive after-party — and asked PivotXP for a video moment that captured the film's multi-dimensional, secret-agent energy with guests at the center of it.
We built a richly designed environment where guests mingled with costumed actors dressed as agents from the film. The set wasn't just a backdrop. It was part of the cinematic frame every guest stepped into.
The brief was simple: make the after-party feel like a scene in the movie itself. Every detail was tuned for that.
NYC
Post-Screening
Costumed Agents
On-Set Talent
Cinematic
Set Design
PivotXP
The Array: 14 Simultaneously Triggered Cameras for a Stop-Motion Output
PivotXP brought our advanced Array technology with 14 cameras firing in perfect sync — capturing every moment from a wide spread of angles in a single instant. Stitched together, those frames produced a captivating stop-motion video that put guests directly into a multi-dimensional scene with the film's costumed agents.
The whole stack — Array, processing, branding, delivery — ran on a system PivotXP designed, built, and operated end-to-end on-site.
What guests took home wasn't a posed photo. It was a cinematic clip that looked like deleted footage from the movie itself.
14
Synced Cameras
Stop-Motion
Multi-Angle Edit
End-to-End
PivotXP Build
Universal Studios — Argylle
From Screen to Share: 145 Cinematic Clips
PivotXP set up dedicated sharing stations across the footprint so guests could grab their finished clip and post it on the spot. No waiting, no manual handoff.
Across the night, 145 personalized stop-motion videos were captured and pushed out — every one of them carrying Argylle's branding directly into a guest's social feed within minutes of the screening.
It turned a screening after-party into earned reach for the film's opening week.
145
Custom Videos
On-Site
Sharing Stations
Earned Reach
Opening-Week Push
Built With
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See It in Action
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