MLS All-Star: Coca-Cola Beats Cleats & Eats
355
Soccer Balls Juggled
Robot Cam
HD Slow-Motion
Instant
Email + QR Share
Overview In July 2024, Coca-Cola partnered with PivotXP at the MLS All-Star Fan Central to provide an exciting, high-tech experience for soccer fans. Using a cutting-edge robot camera, PivotXP captured fans in slow-motion, high-definition videos, giving them a red carpet-style moment like the stars at the Oscars. Set against a branded Coca-Cola and MLS backdrop,...
Client
Coca-Cola
Location
MLS All-Star — July 2024
Coca-Cola
Red-Carpet Treatment for Soccer Fans at MLS All-Star Fan Central
In July 2024, Coca-Cola took over MLS All-Star Fan Central with a high-tech moment built specifically for soccer fans — and PivotXP brought the kit. Using a cinema-grade robot camera, every guest got their own Oscars-style slow-motion HD clip, framed against a custom Coca-Cola and MLS backdrop.
Fans stepped onto a small staging area, the robot arm swept around them in a cinematic arc, and a few seconds later they were the star of their own highlight reel. No coaching required, no awkward stand-and-pose — just walk on, do your thing, and walk out with a clip that looked like it belonged on the All-Star broadcast.
It was the kind of moment that doesn't usually live inside a brand activation. That was the point.
MLS All-Star
Fan Central
Oscars-Style
Slow-Mo Reel
Custom
Coca-Cola + MLS Backdrop
PivotXP
The Robot Camera Build: Cinema-Grade Capture, Booth-Sized Footprint
PivotXP engineered the entire capture stack — a programmable robot camera system that delivered high-definition, slow-motion footage on a repeatable, sub-minute cycle. The arm path was tuned for the space, the timing for the action, and the output for the brand.
Every clip rendered with Coca-Cola and MLS branded overlays baked in, so the result was on-brand the second it left the booth. Capture, process, brand, deliver — all on a stack we built and ran live on-site.
The footprint stayed small. The output looked huge.
HD
Slow-Motion
Programmable
Camera Path
Branded
Auto-Overlay
Coca-Cola
Instant Share, Maximum Reach
The moment a clip rendered, the system handed it off — delivered to guests via email or scannable QR code, ready to share on social.
That instant flow turned every fan's red-carpet moment into earned reach for Coca-Cola. Across the run, hundreds of branded clips went out the door — including 355 individual soccer-balls-juggled moments captured and shared.
Coca-Cola's brand showed up in every post, every story, every share — boosting both event engagement and online visibility long after fans left the booth.
355
Juggle Clips Captured
Email + QR
Delivery Channels
Earned Reach
Social Amplification
Gallery
See It in Action
2 photos
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