Immersive Gaming | Mobile Tour Activation
To celebrate the release of Final Destination: Bloodlines, PivotXP developed a spine-tingling interactive experience that challenged guests to do the impossible — Cheat Death.
Built as a mobile tour experience, the activation traveled to multiple cities over the course of a month, delivering movie-themed competition and high-impact visuals to fans nationwide.
The Experience
Guests were invited to step into the world of Final Destination through a series of themed challenges inspired directly by the film. Each participant competed in interactive tasks designed to test timing, reflexes, and survival instincts.
At the end of every challenge, participants were given a score that determined just how close they came to escaping Death.
With their result revealed, guests posed beside the skull to capture a branded photo — turning their survival status into a shareable moment tied directly to the movie.
Technology That Powered the Fear
PivotXP built a custom waiver collection system that seamlessly integrated with the game engine and scoring logic across all challenges. This ensured every guest was:
- Checked in digitally
- Assigned to their gameplay experience
- Tracked for scoring
- Cleared for content capture
The waiver system fed directly into the scoring platform, eliminating friction while keeping the experience moving smoothly — even at peak crowd moments during the tour.
Immersion Meets Competition
By combining cinematic set design with interactive gameplay and digital capture, PivotXP helped transform movie marketing into live participation. Guests didn’t just watch a trailer — they lived inside the story.
Every detail, from lighting and sound to UI and score displays, reinforced the tension and atmosphere of the franchise — making the activation feel like a scene pulled straight from the screen.
The Results
- Multi-city mobile tour activation
- Game-based challenges mapped to the movie narrative
- Custom digital waiver collection system
- Real-time scoring engine
- Branded photo experience with guest scores
- Fully built and supported by PivotXP
Where Horror Meets High-Tech
With Final Destination: Bloodlines, PivotXP proved that film marketing doesn’t have to live on a screen. By blending interactive gameplay, software integration, and cinematic environment design, the activation turned fear into fun — one unforgettable near-death moment at a time.
