Baltimore, MD | Fan Engagement & Infrastructure
At one of college football’s most iconic rivalries, USAA created an immersive fan experience at the Army–Navy Football Game — and PivotXP helped power it across multiple locations. From competitive gamification to mission-critical connectivity, this activation delivered high-impact engagement supported by rock-solid internet infrastructure.
The Experience
USAA’s presence spanned several key areas throughout the fan environment, each designed to engage fans in different ways while reinforcing friendly rivalry between Army and Navy.
At Rendezvous Point, fans stepped into a high-energy zone featuring pinball and skeeball competitions powered by custom-built leaderboards. This area also served as a live programming hub, supporting a SiriusXM radio show and podcast recordings — all backed by reliable, high-capacity internet connectivity.
At Muster, fans tested their reflexes in a reaction challenge, with a dedicated leaderboard tracking performances and fueling competitive bragging rights.
In the Main fan zone, engagement shifted toward participation and team pride. A cheer button experience invited fans to press their team’s button — Army or Navy — with every press counted to determine which side showed up strongest. This area also featured photo kiosks and additional internet-supported experiences.
Gamification Designed for Rivalry
PivotXP designed and deployed custom leaderboard systems tailored to each game and location. By pairing physical gameplay with real-time scoring displays, each area encouraged repeat participation and kept fans actively engaged while celebrating team loyalty.
Whether rolling for points, reacting for speed, or rallying support with a button press, gamification played a central role in driving interaction across the USAA footprint.
Internet That Powered Every Zone
To support these experiences, PivotXP delivered a custom Starlink-based internet solution with built-in redundancies, ensuring stable connectivity across Rendezvous Point, Muster, and the Main fan zone. The network powered live leaderboards, interactive games, radio and podcast production, photo kiosks, and even the on-site store’s POS system.
The result was dependable, event-grade internet performance in a high-density environment where uptime mattered.
Captured Moments & Take-Home Keepsakes
PivotXP also deployed four photo kiosks in the Main fan zone. Two allowed fans to pose with mannequins dressed in official Army and Navy uniforms, with photos automatically shared via an API-driven email system. The other two offered classic three-shot photostrips, printed on-site so fans could take home a physical memory from the game.
Built for Engagement, Backed by Infrastructure
By pairing gamification with resilient internet infrastructure, PivotXP helped USAA deliver a fan experience that was competitive, connected, and seamless. Across every zone, technology worked quietly behind the scenes — letting rivalry, pride, and participation take center stage.
