Revved Up Connections: Coca-Cola’s Selfie Station on the NASCAR Circuit

Charlotte | Daytona | Phoenix

At three of NASCAR’s biggest race weekends, Coca-Cola brought fans closer to the action with a Selfie Station that blended interactive technology with race-day excitement. Across Charlotte, Daytona, and the Championship in Phoenix, guests got to capture and share their own winner’s-circle moments powered by a seamless QR-based experience.

The Experience

Fans lined up to take their shot in front of custom Coca-Cola-branded graphics , unique to each stop on the tour. While waiting, they scanned a registration QR code that collected their contact details and instantly generated a personal QR code.

When it was their turn, guests simply scanned their unique code at the Selfie Station — automatically launching the experience, snapping their photo or GIF, and sending it straight to their phone or email. No typing, no delay, just instant connection and sharing.

Technology That Keeps Pace

This setup brought speed and efficiency to the forefront, matching the energy of race day. The QR-powered registration system not only streamlined the flow of guests but also ensured clean, accurate data collection across all three markets.

PivotXP managed the full scope of the activation — booth setup, software customization, and live event operations — ensuring that every moment captured reflected Coca-Cola’s vibrant brand presence. The photo and GIF outputs, complete with location-specific graphics and branding, gave fans a personalized digital keepsake from their race-day experience.

The Results

• 📸 1,062 total outputs captured across three races
• 🏁 Streamlined registration through QR code automation
• ⚙️ Fully managed setup, operation, and live support by PivotXP
• 🎨 Custom branding and graphics designed for each event location
• 💬 Instant digital delivery to fans for immediate sharing

A Tour Built for Fans and Fast Lanes

By merging streamlined technology with an energetic fan experience, Coca-Cola’s Selfie Station became a highlight on the NASCAR circuit. From Charlotte to Phoenix, every fan interaction delivered the same promise — fast, fun, and unmistakably Coca-Cola.