University of Florida

The Ask

Increase the fan engagement for University of Florida by using video technology that is easy to set up and use at multiple campus events for the duration of the school year.

Project Objective

Our 360 Cam was up for the task. With our easy to set up equipment, user friendly software, and tailored slo-mo and quick cuts – UF captured every angle of students, athletes, alumni, and fans. The video output can easily be texted or emailed to each participant and then shared on social media platforms. Wherever the 360 Cam went, engagement followed: football games, gymnastic meets, formals, tailgates, you name it. University of Florida fans know how to have a good time, and they left everyone else wishing they were in attendance as well.

Experience

Aside from the unique digital takeaway that each participant received, UF now has all the data they could ever want at their fingertips. By using the data collected, they can strategically reach out to all those in attendance to increase the number of fans at future events, share promotions, and spread the word about important updates.