Overview
When global experiential agency Jack Morton needed a wow-worthy activation for Chevrolet, they turned to PivotXP to deliver something unforgettable.
We created a fully automated, high-impact experience where guests tested their pitching speed against a real 1968 Chevy Chevelle—a legendary muscle car on full display and clocked at 96 mph. Using radar speed tracking, high-speed video, RFID automation, and real-time processing, each participant received a custom cinematic video—personalized, branded, and delivered in under a minute.
The Guest Experience
- Scan & Go
Guests received RFID wristbands, scanned at the station to instantly trigger their personalized session. - Bring the Heat
Using a Stalker Sport 3 radar gun, we captured each pitch’s exact speed. A Canon R8 camera recorded every throw in buttery-smooth 120fps slow motion. - Head-to-Head with a Legend
Each guest’s video showed their pitch compared directly against the 96 mph 1968 Chevelle, with speed overlays, slow-mo moments, and full Chevy branding. - Instant Delivery
Guests received their video via email and SMS within seconds—formatted for instant sharing on Instagram, TikTok, and more. - The Chevelle Was There
The iconic car wasn’t just in the video—it was on-site. Guests could check it out up close, snap photos, and then “race” it virtually through the activation.
Why Jack Morton Chose PivotXP
- 🔧 All-In-One System: Hardware, software, video, and cloud—all under one roof
- ⚡ Live, Real-Time Results: Built for high-volume crowds with sub-second response
- 🎯 Flawless Brand Integration: Brought Chevy’s story to life through innovation and adrenaline
- ✅ Event-Ready Reliability: Redundant systems, offline modes, and full admin controls
Technical Overview
| Component | Tech Stack / Tools |
| Backend | Node.js, Express, Socket.IO |
| Frontend | React, Material UI, Vite |
| Video Engine | FFmpeg, Sharp, timeline automation |
| RFID Scanner | ACR122U (Python + Node bridge) |
| Radar Gun | Stalker Sport 3 (Serial Integration) |
| Camera | Canon R8 at 120fps vertical capture |
| Capture Interface | Blackmagic DeckLink 8K Pro |
| Delivery | AWS S3, CloudFront, SendGrid (Email), Twilio (SMS) |
Experience Highlights
🏁 Real Car. Real Speed. Real Stakes.
The 1968 Chevelle on display wasn’t just eye candy—it was the benchmark. Clocked at 96 mph, it challenged every guest to bring their A-game.
🎥 Cinematic Video in Seconds
Without any green screen or post-production editing, we captured stunning footage and overlaid it with speed data, brand elements, and polished transitions—all processed live.
📲 Hands-Free Delivery
Every video was automatically generated and sent to the guest’s phone or email—no app downloads, no manual sharing steps.
🔁 Built to Scale
Capable of handling hundreds of guests per day, the system is designed for fast-paced environments with minimal operator involvement.
The Results
- 🎬 Hundreds of videos generated and delivered in real time
- 🚗 Dozens of guests posed with and raced the real-life Chevelle
- 📈 Increased booth dwell time and brand interaction
- 💥 High share rate of branded content across social media
- 🤝 Flawless execution with agency partner Jack Morton
Conclusion
The Chevy Baseball Pitch Interactive Activation System proved to be a standout example of sports, storytelling, and speed, executed with precision by PivotXP for Jack Morton and Chevrolet.
By blending live performance, nostalgic muscle car culture, and cinematic content creation, we delivered a repeatable, scalable experience that guests couldn’t stop talking about—and couldn’t wait to share.
Want to bring a real car, real speed, and real storytelling to your next activation?
Let’s build it.
