Chevy Pitch Against The Machine
963
Pitches Thrown
321
Videos Created
78 MPH
Fastest Arm
For Chevrolet and Jack Morton, PivotXP built Pitch Against The Machine, where guests tried to beat a real 1968 Chevelle's 96 mph top speed with their fastball. A radar gun measured each pitch, a 120fps camera recorded it and an RFID wristband started each session, producing a branded slow-motion video with a speed overlay, sent by text and email in under a minute. Guests threw 963 pitches and got 321 videos; the fastest arm hit 78 mph.
Client
Chevrolet — via Jack Morton
Location
Chevy Activation Tour
Published
August 2025
Chevrolet
A 1968 Chevelle Clocked at 96 MPH — Beat It If You Can
When Jack Morton needed a wow-worthy activation for Chevrolet, PivotXP delivered Pitch Against The Machine — a fully automated, high-impact experience where guests tested their pitching speed against a real 1968 Chevy Chevelle.
The Chevelle wasn't a graphic. It was a legendary muscle car on full display, with its actual top-end speed of 96 mph set as the benchmark every guest had to beat. Real car, real speed, real stakes — that was the entire premise.
Guests could check the Chevelle out up close, snap photos, and then "race" it virtually through the activation itself. Every pitch was a moment built around the vehicle, not next to it.
1968
Chevy Chevelle
96 MPH
Benchmark to Beat
Real Car
Real Speed, Real Stakes
PivotXP
Radar Gun + 120fps Camera + RFID = a Branded Video in Under a Minute
PivotXP built the whole stack: a Stalker Sport 3 radar gun capturing each pitch's exact speed, a Canon R8 recording every throw in buttery 120fps slow motion, RFID wristbands triggering personalized sessions, and real-time processing producing a finished cinematic clip in seconds.
Every guest's video showed their own pitch composited directly against the 96 mph Chevelle benchmark — with speed overlays, slow-mo beats, and full Chevy branding baked in. No green screen, no post-production, no manual editing.
It was hardware, software, video, and cloud — all under one roof, all running live, all delivering a guest's branded clip via email and SMS within seconds of the pitch.
120 FPS
Cinematic Capture
Radar Gun
Exact Speed Data
<1 Min
Video Delivery
Chevrolet
963 Pitches, 321 Videos, 78 MPH Fastest Arm
Across the run, guests threw 963 pitches and walked away with 321 finished cinematic clips — every one of them automatically generated, branded, and delivered to their phone without an app download or a manual share step.
The fastest arm clocked in at 78 mph. The benchmark held. The shareable content didn't stop coming.
Built for high-volume crowds with sub-second response, redundant systems, and offline modes, the activation proved that sports, storytelling, and speed can all run on a single repeatable, scalable system.
963
Pitches Thrown
321
Videos Delivered
78 MPH
Fastest Arm
Built With
Want this at your event?
Sensor Games
Radar pitch, throw walls, button walls and scored Pop-A-Shot with sensors wired in.
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Custom Builds
Kiosks, sensor games, leaderboards and footprints built by our local, in-house developers.
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RFID Wristbands
RFID wristbands and credentials for access, tap-to-play and guest tracking.
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Photo + Video Experiences
Robot cameras, multi-camera arrays, 360 and green screen capture with instant sharing and prints.
See Photo + Video Experiences →
FAQ
Questions about this build
Who built Chevy's Pitch Against The Machine radar pitching activation?
PivotXP built Pitch Against The Machine for Chevrolet and agency partner Jack Morton. Guests tried to beat a real 1968 Chevelle's 96 mph benchmark with their fastball, and each received a branded slow-motion video with a speed overlay by text and email in under a minute. Guests threw 963 pitches, received 321 videos, and the fastest arm reached 78 mph.
How did the Pitch Against The Machine radar and camera system work?
Guests scanned an RFID wristband to start a session. A Stalker Sport 3 radar gun measured each pitch's exact speed, and a Canon R8 camera recorded the throw at 120fps. Real-time processing composited the pitch against the 96 mph Chevelle benchmark with speed overlays and Chevy branding, with no green screen or post-production, and sent the clip by email and SMS.
What were the results of Chevy's Pitch Against The Machine?
Guests threw 963 pitches and received 321 finished slow-motion videos, each generated, branded, and delivered to their phone without an app download. The fastest pitch was 78 mph, so the 1968 Chevelle's 96 mph benchmark held. The real Chevelle was on site, so guests could see it up close and take photos before racing it through the game.
Does the Chevy pitching system keep working if the internet drops?
The system was built for event reliability, with redundant systems, offline modes, and full admin controls. It was designed for high-volume crowds with sub-second response and minimal operator involvement, handling hundreds of guests per day. PivotXP supplied the hardware, software, video processing, and cloud delivery as one system.
Could a brand run a radar pitching game with slow-motion video at a baseball activation?
Yes. PivotXP can build a radar-timed pitching game with high-speed video, RFID check-in, and branded slow-motion clips for another brand, with a benchmark to beat that fits the sponsor's story. Overlays and video branding are built to that client's brand guidelines by PivotXP's local, in-house developers, and proven builds go live in days.
Gallery
See It in Action
4 photos
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