Chevy Pitch Against The Machine

Overview

When global experiential agency Jack Morton needed a wow-worthy activation for Chevrolet, they turned to PivotXP to deliver something unforgettable.

We created a fully automated, high-impact experience where guests tested their pitching speed against a real 1968 Chevy Chevelle —a legendary muscle car on full display and clocked at 96 mph . Using radar speed tracking, high-speed video, RFID automation, and real-time processing, each participant received a custom cinematic video—personalized, branded, and delivered in under a minute.

The Guest Experience

• Scan & Go Guests received RFID wristbands, scanned at the station to instantly trigger their personalized session.
• Bring the Heat Using a Stalker Sport 3 radar gun , we captured each pitch’s exact speed. A Canon R8 camera recorded every throw in buttery-smooth 120fps slow motion.
• Head-to-Head with a Legend Each guest’s video showed their pitch compared directly against the 96 mph 1968 Chevelle , with speed overlays, slow-mo moments, and full Chevy branding.
• Instant Delivery Guests received their video via email and SMS within seconds—formatted for instant sharing on TikTok and more.
• The Chevelle Was There The iconic car wasn’t just in the video—it was on-site. Guests could check it out up close, snap photos, and then “race” it virtually through the activation.

Why Jack Morton Chose PivotXP

• 🔧 All-In-One System: Hardware, software, video, and cloud—all under one roof
• ⚡ Live, Real-Time Results: Built for high-volume crowds with sub-second response
• 🎯 Flawless Brand Integration: Brought Chevy’s story to life through innovation and adrenaline
• ✅ Event-Ready Reliability: Redundant systems, offline modes, and full admin controls

Technical Overview

Experience Highlights

🏁 Real Car. Real Speed. Real Stakes.

The 1968 Chevelle on display wasn’t just eye candy—it was the benchmark. Clocked at 96 mph, it challenged every guest to bring their A-game.

🎥 Cinematic Video in Seconds

Without any green screen or post-production editing, we captured stunning footage and overlaid it with speed data, brand elements, and polished transitions—all processed live.

📲 Hands-Free Delivery

Every video was automatically generated and sent to the guest’s phone or email—no app downloads, no manual sharing steps.

🔁 Built to Scale

Capable of handling hundreds of guests per day, the system is designed for fast-paced environments with minimal operator involvement.

The Results

• 🎬 Hundreds of videos generated and delivered in real time
• 🚗 Dozens of guests posed with and raced the real-life Chevelle
• 📈 Increased booth dwell time and brand interaction
• 💥 High share rate of branded content across social media
• 🤝 Flawless execution with agency partner Jack Morton

Conclusion

The Chevy Baseball Pitch Interactive Activation System proved to be a standout example of sports, storytelling, and speed , executed with precision by PivotXP for Jack Morton and Chevrolet .

By blending live performance, nostalgic muscle car culture, and cinematic content creation, we delivered a repeatable, scalable experience that guests couldn’t stop talking about—and couldn’t wait to share.

Want to bring a real car, real speed, and real storytelling to your next activation?

Let’s build it.