JBL hosted the highly anticipated event, JBL Partybox Live, in New York City to showcase their latest Partybox speaker. To enhance the guest experience, PivotXP was brought in to create an immersive, tech-driven activation. Guests had the opportunity to capture dynamic, Matrix-style photos using the PivotXP Array camera system set up with seven cameras. The goal was to provide attendees with a unique, shareable moment that not only highlighted the new speaker but also connected guests to the JBL brand through a visually stunning experience.

Features
PivotXP Array Camera System for Matrix-Style Photography:

• 7 synchronized cameras set up to capture a multi-angle, bullet-time effect
• Positioned in front of JBL’s Partybox speaker to create a bold and branded backdrop
• Produced high-energy, 3D-like motion images

Instant Sharing Capabilities:

• Guests received their Matrix-style photos instantly via email or QR code
• Social sharing encouraged, with branded photo overlays for maximum exposure
• Streamlined interface to easily access and post the dynamic content

On-Brand Visuals:

• Custom video outputs featuring JBL branding and the new Partybox speaker
• Visual focus on fun, energy, and JBL’s high-quality sound experience

Benefits
Unique, Immersive Experience:

• Gave participants a standout opportunity to create a unique photo, delivering a one-of-a-kind moment
• Highlighted JBL’s cutting-edge Party Box speaker in a memorable, fun way that resonated with the event’s energetic vibe

Amplified Brand Reach Through Social Sharing:

• Guests were eager to share their exciting multi-camera photos on social media, extending JBL’s reach far beyond the event
• Every share featured the JBL brand and Party Box speaker, increasing product visibility and engagement

Event Outcome
PivotXP’s Array camera system brought a captivating and interactive element to JBL Fest, drawing in guests eager to create their own Matrix-style photos. The instant sharing feature allowed for seamless social media engagement, boosting JBL’s online presence. This activation not only provided an unforgettable experience for participants but also effectively showcased JBL’s Party Box speaker in a dynamic, visually impactful way.