Project Objective:
The mission for Progressive Insurance was to provide their guests with a memorable experience. They aimed to do this through a series of engaging pop-up events where guests could have their photos taken. These photos would not only be shareable digitally but could also be sent across the globe as postcards to friends and family.
Implementation Strategy:
To bring this vision to life, at each pop-up event, our collaborators set up an enticing scene that attracted guests. The guests then had their photos taken by our state-of-the-art Photo Booth Pro. Each photo was printed in a 4×6 format and affixed to the back of a bespoke adhesive postcard. This innovative approach allowed guests to share their moments not just online, but physically through the postal system, once they added a stamp.
Experience Overview:
Faced with an ambitious request, we embraced the challenge with enthusiasm. Our objective was to simplify the process for guests to transform their photographs into postcards. Initially planned for a two-month period, the project has exceeded expectations and continues to grow due to its popularity. Every day, more and more personalized memories are being shared through this unique experience.
