Chevy at the 2025 All-Star Game Fan Fest

Overview

At the 2025 MLB All-Star Game Fan Fest in Atlanta, Jack Morton partnered with PivotXP to design and deliver a five-day interactive brand experience for Chevrolet that connected baseball fans with Chevy’s latest vehicles in exciting, shareable ways.

From LED-lit showrooms to green screen activations and RFID-powered personalization, the experience brought together innovation, energy, and seamless guest interaction—all backed by a reliable tech backbone that kept it running smoothly for thousands of fans.

RFID-Powered Guest Journey

Guests began their journey by registering for an RFID wristband . This single action unlocked a frictionless experience:

• 🎟️ One-Time Registration : No repeated data entry at each station
• 📲 Tap-to-Trigger : Guests could instantly activate experiences and send themselves digital content
• 📊 Engagement Tracking : Chevy gained valuable insights into which guests visited which activations—perfect for marketing attribution and post-event analytics

Chevy Activations: Technology Meets Storytelling

🚗 1. 2025 Corvette ZR1 Showcase — LED-Immersive Highlighting

Guests stepped into a 20-foot-deep, LED-lit room where lighting dynamically changed based on their favorite baseball team—creating a personalized, visually stunning experience. The 2025 Corvette ZR1 sat center stage, illuminated in real-time team colors that made its design details pop and encouraged social sharing.

🎤 2. Take Me Out to the Ball Game — Karaoke with Austin Snell in the Traverse

Inside a 2025 Chevy Traverse , guests sang “Take Me Out to the Ball Game” alongside country artist Austin Snell . The vehicle’s windows were digitally replaced with scenic views using green screen technology, turning the performance into a highly sharable music video keepsake—automatically delivered via email and SMS.

🏁 3. Postcard from the Track — Silverado EV Photo Experience

Guests hopped into a 2025 Chevy Silverado EV , where the windows were also green screened to transport them to Bristol Speedway , celebrating the Braves vs. Reds matchup. Upon exiting, they received a professionally printed postcard featuring their photo on the track—turning the activation into a tangible takeaway.

⚾ 4. AI-Powered Baseball Cards — Kiosk Experience

Using a custom-designed kiosk, guests posed for a photo, which was processed using AI background removal . Within seconds, they received a custom digital baseball card —complete with team-inspired designs and personalized stats—instantly sharable and saved to their digital profile via RFID.

🌐 5. Starlink Connectivity — Internet Where It Matters

To ensure every activation ran flawlessly—especially in areas where traditional Wi-Fi was unreliable— PivotXP deployed Starlink internet . This kept every component, from uploads to delivery, functioning at high speed, even in bandwidth-starved corners of the venue.

Results

• 🎟️ Thousands of unique guests registered and participated across five days
• 🎥 Hundreds of personalized videos and photos delivered automatically
• 🧠 Complete engagement analytics across all activations
• 🚗 Multiple 2025 Chevy vehicles highlighted in meaningful, interactive ways
• 🤝 Seamless delivery on behalf of Jack Morton and Chevrolet’s brand goals

Conclusion

This activation was a masterclass in combining live events with smart technology. By delivering personalized, content-rich brand moments , PivotXP helped Jack Morton and Chevy create an experience that fans not only loved in the moment—but took home, shared online, and remembered.