Overview
At the 2025 MLB All-Star Game Fan Fest in Atlanta, Jack Morton partnered with PivotXP to design and deliver a five-day interactive brand experience for Chevrolet that connected baseball fans with Chevy’s latest vehicles in exciting, shareable ways.
From LED-lit showrooms to green screen activations and RFID-powered personalization, the experience brought together innovation, energy, and seamless guest interaction—all backed by a reliable tech backbone that kept it running smoothly for thousands of fans.
RFID-Powered Guest Journey
Guests began their journey by registering for an RFID wristband. This single action unlocked a frictionless experience:
- 🎟️ One-Time Registration: No repeated data entry at each station
- 📲 Tap-to-Trigger: Guests could instantly activate experiences and send themselves digital content
- 📊 Engagement Tracking: Chevy gained valuable insights into which guests visited which activations—perfect for marketing attribution and post-event analytics
Chevy Activations: Technology Meets Storytelling
🚗 1. 2025 Corvette ZR1 Showcase — LED-Immersive Highlighting
Guests stepped into a 20-foot-deep, LED-lit room where lighting dynamically changed based on their favorite baseball team—creating a personalized, visually stunning experience. The 2025 Corvette ZR1 sat center stage, illuminated in real-time team colors that made its design details pop and encouraged social sharing.
🎤 2. Take Me Out to the Ball Game — Karaoke with Austin Snell in the Traverse
Inside a 2025 Chevy Traverse, guests sang “Take Me Out to the Ball Game” alongside country artist Austin Snell. The vehicle’s windows were digitally replaced with scenic views using green screen technology, turning the performance into a highly sharable music video keepsake—automatically delivered via email and SMS.
🏁 3. Postcard from the Track — Silverado EV Photo Experience
Guests hopped into a 2025 Chevy Silverado EV, where the windows were also green screened to transport them to Bristol Speedway, celebrating the Braves vs. Reds matchup. Upon exiting, they received a professionally printed postcard featuring their photo on the track—turning the activation into a tangible takeaway.
⚾ 4. AI-Powered Baseball Cards — Kiosk Experience
Using a custom-designed kiosk, guests posed for a photo, which was processed using AI background removal. Within seconds, they received a custom digital baseball card—complete with team-inspired designs and personalized stats—instantly sharable and saved to their digital profile via RFID.
🌐 5. Starlink Connectivity — Internet Where It Matters
To ensure every activation ran flawlessly—especially in areas where traditional Wi-Fi was unreliable—PivotXP deployed Starlink internet. This kept every component, from uploads to delivery, functioning at high speed, even in bandwidth-starved corners of the venue.
Results
- 🎟️ Thousands of unique guests registered and participated across five days
- 🎥 Hundreds of personalized videos and photos delivered automatically
- 🧠 Complete engagement analytics across all activations
- 🚗 Multiple 2025 Chevy vehicles highlighted in meaningful, interactive ways
- 🤝 Seamless delivery on behalf of Jack Morton and Chevrolet’s brand goals
Conclusion
This activation was a masterclass in combining live events with smart technology. By delivering personalized, content-rich brand moments, PivotXP helped Jack Morton and Chevy create an experience that fans not only loved in the moment—but took home, shared online, and remembered.
