Dynamic Leaderboard for Chevrolet at CMA Fest 2024

Overview

In June 2024, Chevrolet participated in the CMA Fest in Nashville, TN, aiming to highlight the cargo capacity of their Equinox model through a unique and interactive timed competition. Participants raced against the clock while packing foam props into the trunk space of the Equinox, underscoring the vehicle’s impressive cargo capacity. PivotXP created a custom dynamic leaderboard to showcase the top 25 participants in this competition across all four days of the active events.

• Two Handheld iPads: Dedicated to timing participants, operated by a brand ambassador
• Custom Software: Developed by PivotXP to compile and update a live leaderboard displaying the top 25 participants’ scores throughout each day
• Seamless integration with the provided leaderboard display screen for real-time updates and visibility

• Real-Time Engagement: Live updates kept participants and spectators engaged, fostering a competitive and exciting environment
• Efficiency & Accuracy: Smooth operation with minimal delay between participant attempts and accurate tracking of scores and timing
• Visibility & Interaction: Increased interaction with the Equinox, highlighting its features in a fun and engaging manner

Event Outcome

The dynamic leaderboard created by PivotXP successfully enhanced the interactive experience at Chevrolet’s CMA Fest event. Participants were highly engaged, and the real-time updates on the leaderboard kept the competition lively and exciting. The accurate and efficient tracking of scores ensured a smooth operation, and the visibility provided by the leaderboard highlighted the Equinox’s cargo capacity in an innovative way.