Overview
In June 2024, Chevrolet participated in the CMA Fest in Nashville, TN, aiming to highlight the innovative features of their Trax model through a unique and interactive music-mixing experience. PivotXP was tasked with developing a DJ app that allowed participants to mix country music tracks. Paired with technology that triggered LED lighting in the vehicle, PivotXP created an engaging and memorable event experience.
Features
- Development of a Bespoke DJ App:
- Tailored to the Chevrolet Trax’s unique setup
- Installed on an iPad located in the vehicle’s center console
- Curated List of Country Songs:
- Participants could choose from a list of country songs
- Option to mix with rap, pop, or other beat
- Software to mashup the selected music.
- Integration with Vehicle’s LED Lighting System:
- Lights responded dynamically to the music created by participants
- Seamless integration with the provided iPad and sound system
Benefits
- Unique Interactive Experience:
- Offered a memorable, hands-on experience that highlighted the Chevrolet Trax’s innovative features.
- Engagement:
- Encouraged active participation, creating a fun and engaging atmosphere for attendees.
- Showcase Technological Innovation:
- Demonstrated the integration of digital technology with automotive design in a novel way.
Event Outcome
The custom DJ app developed by PivotXP significantly enhanced the interactive experience at Chevrolet’s CMA Fest event. Participants were highly engaged, and the dynamic response of the LED lighting to their music creations added an extra layer of excitement. The seamless integration of the app with the vehicle’s setup ensured a smooth and enjoyable experience.
