Overview
In July 2024, Coca-Cola partnered with PivotXP at the MLS All-Star Fan Central to provide an exciting, high-tech experience for soccer fans. Using a cutting-edge robot camera, PivotXP captured fans in slow-motion, high-definition videos, giving them a red carpet-style moment like the stars at the Oscars. Set against a branded Coca-Cola and MLS backdrop, the activation created an engaging, shareable experience.
Features
- Robot Camera System: Captured fans in high-definition, slow-motion, creating a cinematic effect.
- Instant Sharing: Guests instantly received their videos via email or QR code, making it easy to share on social media.
- Branded Overlays: Coca-Cola and MLS logos featured on each video for consistent branding and maximum exposure.
Outcome
This activation left fans with a memorable, star-quality experience that they eagerly shared across social media. Coca-Cola’s brand was prominently displayed in every shared video, boosting both event engagement and online visibility.
