The Ask
The goal was to create an engaging and widely shareable feature that would showcase an interactive room setup, complete with dynamic lighting that changed colors, at the premiere of the movie “WISH.”
Project Objective
In collaboration with various partners who utilized our 360-degree video camera technology, we aimed to capture attendees from every conceivable angle as they moved around. This setup enabled the production of five unique music videos. Each video was carefully synced to different tracks and included both scenes from the film and additional pre-recorded content from the experience.
The Experience
Participants at the premiere had the opportunity to select a song and dance within the specially designed room. Our state-of-the-art equipment recorded their moments, which were then shared on social media platforms. The interactive experience garnered such positive feedback at the premiere that it was subsequently showcased at Disney’s Studio Lot, before spending an entire week at Downtown Disney, accessible to the general public.
