Project Objective:
Collaborate with a consortium of service providers to design a haunted house attraction. The key feature of this project is the integration of an automated camera system activated at a predetermined scare moment. This system will capture guests’ reactions, offering them the option to share their photos through text or email upon completing the experience.
Implementation Strategy:
In collaboration with our partner team, we employed a dry contact method for precise camera activation at the optimal moment during the haunted house experience. This technique ensured that the timing of the scare and the photo capture was synchronized perfectly. Additionally, we implemented an automatic process for adding a branded overlay to each photo, enhancing brand visibility and creating a memorable keepsake for guests. The photos were then transferred to a designated sharing station. At this juncture, we gathered guest information, facilitating a seamless sharing process. This setup not only allowed us to capture valuable data on guest engagement but also enriched the overall experience by providing a personalized and branded memento of their adventure.
Experience Overview:
The haunted house experience, crafted through this collaborative effort, was designed to be an immersive journey that played on the senses and heightened emotions, culminating in a strategically placed jump scare that triggered the automated camera system. This carefully orchestrated moment captured the raw, unfiltered reactions of guests, encapsulating the thrill and excitement of the encounter. Following the adrenaline-inducing experience, guests were guided to the sharing station, where they were presented with their captured moments, now enhanced with a branded overlay. This process not only allowed for an immediate personal connection to the experience through the visual memento but also offered an opportunity for guests to share their reactions with friends and family via text or email, extending the reach of the experience beyond the physical confines of the haunted house. The integration of technology with the traditional haunted house format transformed the experience into a memorable event, encouraging social sharing and amplifying engagement with the brand.
